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Location:
hemel hempstead, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
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Job Description:
Location: London, Bristol or Edinburgh (Hybrid - 3 days office)
Type: Full-time
Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.
As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.
Responsibilities:
* Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
* Deliver multi-channel initiatives using web, app, email, social, print, and partner communications.
* Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
* Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
* Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
* Own campaign budgets, performance tracking, and reporting.
* Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.
Skills Needed:
* Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
* Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
* Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).
* Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
* Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
* Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
* Excellent communication and stakeholder engagement skills.
* Degree in Marketing, Business or Economics (or equivalent experience).
Benefits Include:
* 28 days holiday (plus buy/sell options)
* Car benefit scheme, private healthcare, and loads more
Inventum Group is acting as an Employment Agency in relation to this vacancy.
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