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Digital performance analyst

Newcastle Upon Tyne (Tyne and Wear)
Scrumconnect Consulting
Performance analyst
€60,000 - €80,000 a year
Posted: 16 June
Offer description

Job Description Overview: We are looking for a highly skilled and motivated Digital Performance Analyst to join our digital delivery teams. The successful candidate will play a critical role in shaping and improving digital services by delivering high-quality data analysis, developing performance frameworks, and generating actionable insights that align with the Government’s Digital by Default (GDaD) Service Standard. As part of a multi-disciplinary Agile team, the Performance Analyst will work closely with product managers, designers, developers, researchers, and stakeholders to ensure data-driven decision-making that enhances user experience and drives continuous service improvement. Key Responsibilities * Develop and maintain performance frameworks and identify meaningful Key Performance Indicators (KPIs) to measure and evaluate digital service performance. * Create clear, insightful data visualizations and dashboards to communicate key metrics to stakeholders. * Lead performance reporting and deliver in-depth analysis of web analytics, customer behavior, and other data sources. * Collaborate with Agile product teams to influence the product roadmap using evidence-based insights. * Continuously monitor, evaluate, and iterate digital services based on quantitative evidence and testing results. * Validate and assure the implementation of web analytics (e.g., Google Analytics), ensuring accurate and trustworthy data capture. * Identify and integrate additional data sources to enhance performance measurement and understanding of user journeys. * Translate complex data into compelling narratives and actionable business insights that support user-centric design decisions. * Interpret A/B and multivariate testing to assess service changes and drive iterative improvements. * Mentor and support other team members to build digital performance analysis capability Essential Skills & Experience * Proven experience as a Performance Analyst or in a similar data-driven role within an Agile delivery environment. * Strong knowledge and experience with web analytics tools, especially Google Analytics. * Ability to design, implement, and communicate performance metrics and KPIs effectively. * Skilled in creating data visualizations and dashboards using tools like Google Data Studio, Power BI, or similar. * Experience in SQL for data extraction and transformation. * Ability to manage relationships and communicate effectively with technical and non-technical stakeholders. * Experience in user-centred design environments, working alongside researchers, designers, analysts, and delivery teams. * Understanding of the Digital by Default Service Standard and how performance analysis supports compliance and improvement. * Ability to validate and assure analytical implementations and findings, ensuring statistical robustness. * Strong communication and storytelling skills, translating data insights into practical recommendations. Desirable * Experience mentoring or coaching colleagues to develop analytical capability. * Familiarity with GDS (Government Digital Service) standards and frameworks. * Background in conducting or interpreting experimentation (A/B testing) in a service delivery context. check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#68B54C;border-color:#68B54C;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> #J-18808-Ljbffr

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