Digital Marketing Manager
Location - Welwyn Garden City | Hybrid (2 days in office)
Salary - circa. £40,000 - £50,000 base salary plus benefits
In a digital world that usually rewards going bigger, broader, and louder, this role does something different.
It starts local.
Thats because this customer journey typically begins with a simple Google near me search. The audience is often young families, so visibility in local SEO and Google Business Profiles (and the wider local search ecosystem) really matters.
From there, they land on the site. Which means keeping content accurate and current is non-negotiable: key information, promotions, core campaigns, and anything that helps a customer quickly understand whats on offer. Just as important is the overall experience, making the site easy to navigate, mobile-first, and built to convert.
Next, customers tend to validate what theyve seen by checking trusted third-party review platforms. If everything stacks up, they book.
Thats where the nurture journey begins. Between visit to conversion, and conversion to start, there can be meaningful lead times, and those need to be managed well. Youll work closely with the CRM Manager to make sure the right messaging lands in the right channels at the right moments, creating a seamless experience across touchpoints.
Now imagine delivering that experience across 30+ brands and 100 sites, ea...