Social Media & Content Lead: Edinburgh based / hybrid (will not consider remote)
Our client is an award winning international full service digital agency who specialise in the luxury lifestyle industry. A brand new position has arisen for a Senior Content / Social Digital Marketing Manager. You’ll be an expert photographer / video content person who is super enthusiastic about travel.
ROLES & RESPONSIBILITIES
CONTENT CREATION
* Leading the in‑house team that deliver Content Shoot projects for Social Media clients
* Photography & Video production on location
* Drone operation also desirable and/or training may be provided
* Strategy & planning for content shoots, including the creation of shoot briefs, itineraries, mood boards, etc. and co‑ordination with client marketing teams
* Creative direction to ensure content aligns with each client’s brand identity and campaign objectives
* Post‑production and content editing to produce content assets ready for use on Social Media
* Repurposing existing assets and optimising for use on Social Media channels
* Supporting Online Advertising teams with the creation of advertising content assets
SOCIAL MEDIA MARKETING
* Working across Instagram, Facebook, YouTube, Twitter, LinkedIn and TikTok
* Creating regular publishing plans for varied platforms and objectives
* Filing and editing of multimedia content
* Scheduling and optimisation of all social content
* Performance review and benchmarking
* Keeping abreast of social and industry trends, platform updates and new features
CLIENT & TEAM MANAGEMENT
* Liaising with client marketing teams & hotel general managers to co‑coordinate Social Media
* Managing the in‑house team responsible for Social Media content creation
* Providing creative direction and feedback on shoots and content outputs
* Work in collaboration with the agency’s brand, creative and digital marketing teams to deliver a holistic service for clients
* Mentoring and supporting Social Media content team members
* Supporting new business proposals and pitches when needed
SKILLS & EXPERIENCE
ESSENTIAL
* At least 3 years’ experience working in a digital/marketing agency environment
* First-class multimedia content creation and editing skills
* Professional photography & video production experience
* Best practice understanding and experience across social platforms
* Excellent inter‑personal, communication and presentation skills
* Strong organisational skills, with an aptitude for multi‑tasking and managing priorities
* A keen visual eye, and a flair for crafting presentations
DESIRABLE
* Degree in Social Media and / or Digital Marketing
* Drone piloting experience, ideally with an associated training qualification
* Copywriting skills that are sharp, memorable and make readers take action
* Driving licence
* A fluent second language
CULTURE
* Passion for travel / leisure industry
* A confident, proactive attitude
* The ability to think creatively in support of your clients’ business objectives
LOCATION
The role will be based at the Edinburgh head office. They offer a hybrid approach, usually 3 days/week in the office although you will of course be out and about a lot!
REMUNERATION
* Competitive Salary, based on experience £35,000 – £45,000
* Profit share scheme / bonus
* Company pension scheme & life insurance
* A great range of benefits
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race.
Unless clearly stated otherwise, the advertised position is a permanent contract.
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