About the Brand We are an innovative Arabian beauty house renowned across the Middle East for our vibrant, high-performance makeup line inspired by rich regional heritage. As we expand into Europe’s fastest-growing prestige cosmetics market, we’re seeking a dynamic Brand Manager to lead our UK launch and establish our brand as a must-have for consumers who value both luxury and authenticity. Role Overview As Brand Manager, you will be the owner of our UK market entry—from go-to-market strategy through post-launch analysis. You’ll collaborate closely with cross-functional teams, ensuring our Arabian-inspired makeup collections resonate with UK consumers and retail partners. Key Responsibilities Market Entry Strategy - Develop and execute a comprehensive UK launch plan, including positioning, pricing, distribution, and promotion. - Conduct in-depth market research to identify target segments, competitive landscape, and regional beauty trends. Brand Positioning & Messaging - Craft brand narrative and key messages that balance Middle Eastern heritage with UK consumer aspirations. - Oversee development of brand assets (packaging copy, POS materials, digital content). Integrated Marketing Campaigns - Plan and manage offline and online campaigns (PR, influencers, social media, e-commerce, events). - Partner with UK-based agencies and influencers to drive awareness and engagement. Trade & Retail Partnerships - Secure listings with premium department stores, boutiques, and online platforms. - Develop trade presentations, training materials, and sell-in support for retail partners. Product Training & Education - Design and deliver comprehensive product training programs for in-store beauty advisors and sales teams. - Create engaging training collateral: digital modules, demo guides, tester scripts, and quick-reference tip cards. - Schedule and host regular workshops, webinars, and 'train-the-trainer' sessions to ensure retail staff mastery of product benefits, application techniques, and brand story. Inventory Management & Supply Chain Coordination - Partner with supply chain and logistics to forecast demand, manage stock levels, and plan replenishment to avoid stockouts or over-stock. - Monitor inventory performance (turn rates, sell-through) and adjust ordering cadence. - Implement inventory tracking tools and communicate real-time stock status to sales, marketing, and finance teams. Budget & P&L Management - Own brand P&L for the UK business unit; monitor spend vs. ROI. - Report on key KPIs (sales, market share, brand awareness) and recommend optimizations. Cross-Functional Leadership - Liaise with product development to adapt formulations, shades, or packaging for local regulations and preferences. - Coordinate with supply chain to ensure timely product availability and efficient inventory flows. Candidate Profile & Requirements Industry Experience - Minimum 4–6 years in beauty/makeup marketing and brand management. Proven Track Record in UK Retail Launches End-to-End Launch Management: - Led brands from planning through shelf-ready rollout, coordinating merchandising, logistics, marketing and sales to hit launch dates. Offline Retail Expertise: - Secured and managed listings with Selfridges, Harrods, Boots, Superdrug; negotiated margins, promotional support, EAN/UPC compliance, and in-store activations with staff training programs. Online Retail & E-Commerce Proficiency: - Launched on Lookfantastic, Cult Beauty, Feelunique, Amazon UK; managed SEO-optimized copy, A content, UX enhancements, and on-site promotions. Cross-Channel Synergy - Blended offline and online tactics (influencer seeding, live tutorials, pop-ups) for unified launch narratives. - Set clear omnichannel KPIs and delivered post-launch performance reports with actionable optimizations. Stakeholder & Agency Collaboration - Partnered with retail buyers, category managers, and agencies to align on goals, forecast demand, and resolve supply-chain bottlenecks. Skills & Competencies - Strategic thinker with strong analytical skills—comfortable using market data and consumer insights to drive decisions. - Excellent project management: able to juggle multiple initiatives under tight deadlines. - Exceptional written and verbal communication and presentation skills. - Collaborative leadership style, experienced in cross-border stakeholder management. Qualifications - BA/MA in Marketing, Business, or related field. - Willingness to travel domestically and occasionally to our Middle East HQ. What We Offer - Competitive salary plus performance-based bonus - Professional development opportunities and mentorship - Dynamic, inclusive culture celebrating multicultural creativity