Location: Manchester
Type: Permanent
Industry: Footwear
Job Ref: TGN5375
The Company:
We currently have a Fantastic Fashion opportunity for a creative strategist to work as a Head of Brand for an Online Retailer
As Head of Brand, you’ll shape and execute the brand’s creative vision across every channel, from campaigns and collections to the everyday details that define how the brand feels to the world. You’re a strategic and hands‑on thinker who knows how to turn ideas into culture. You balance instinct with insight, creativity with commercial impact.
You bring clarity and energy to everything you touch, guiding the creative team to deliver work that cuts through noise, connects with the audience, and pushes the brand identity forward.
You will be responsible for:
* Brand Vision & Strategy, Build and maintain a long‑term (12‑month+) creative and brand strategy roadmap alongside the Creative Director, keeping the brand world moving forward with intent and cohesion.
Measure brand health — define and track key metrics such as awareness, sentiment, and engagement, translating insight into creative and strategic action.
Shape the future — drive innovation in marketing, content, and storytelling formats, exploring new creative mediums and collaborations
* Campaigns & Creative Direction, Lead the go‑to‑market strategy for all drops
Oversee the visual and tonal direction for all organic and earned channels, including social, influencer, PR, and events, ensuring each piece of content carries the brand signature energy.
Partner with the Creative Team to develop high‑impact visuals, films, graphics, and ideas that drive emotion, spark conversation, and connect with the community of customers
* Operations & Process, Oversee planning, scheduling, and workflow across creative projects to ensure timely delivery, high standards, and consistent creative excellence.
Manage the brand budget
Lead weekly stakeholder meetings to align teams on plans, launches, and priorities.
Drive collaboration across Brand, E‑com, Marketing, Graphics, and Customer Service to ensure the brand strategy is understood and lived across the business.
* People & Culture, Line manage the Junior Brand & Marketing Manager and wider creative team, providing clarity, structure, and room for growth.
* Partnerships & Insight, Manage relationships with photographers, videographers, editors, agencies, and freelancers — selecting the right collaborators and ensuring output meets brand creative standards.
* Cultural Innovation, Keep the brand’s creative world evolving — test new ideas, experiment across mediums, and build cultural moments that challenge convention.
Who you are:
* Experienced in leading cross‑channel brand campaigns within a fashion, lifestyle, or youth‑culture brand.
* Obsessed with creative storytelling, community, and emerging culture.
* Comfortable working in high‑tempo environments with a strong sense of autonomy, ownership and team leadership.
* A natural communicator, someone who can rally teams around a vision and turn ideas into motion.
* Growth‑oriented attitude, and an out‑of‑the‑box thinker.
* 5+ years of experience in content/marketing + previous head of brand or similar experience.
* Have examples of previous successes.
* Fluency across social‑first content.
* A natural collaborator, balancing creative chaos with commercial clarity.
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