Overview
Join to apply for the CRM Manager role at TieTalent. We are looking for a CRM Manager with experience in Salesforce Marketing Cloud and/or Pardot.
Responsibilities
* Develop and deliver a long-term CRM and lead nurturing strategy aligned to company objectives and digital transformation goals.
* Act as the in-house CRM expert, advising and influencing senior leaders across Sales, Marketing, Digital, and IT.
* Use data and insights to improve engagement, conversion rates, and customer lifetime value.
* Run cross-functional workshops and sessions to define CRM needs, customer journeys, and capabilities.
* Oversee relationships with Salesforce partners to ensure on-time, high-quality delivery.
* Represent CRM at senior meetings, presenting results, investment cases, and transformation progress.
* Design and deliver multi-channel journeys (email, SMS, print, retargeting).
* Introduce personalisation, behavioural triggers, and dynamic content to boost engagement.
* Maintain a library of reusable, brand-compliant CRM assets.
* Define and monitor CRM KPIs across acquisition, conversion, retention, and advocacy.
* Analyse campaign performance and recommend improvements to maximise ROI.
* Manage the CRM budget and ensure spend is tied to business results.
* Ensure all CRM activity complies with GDPR, PECR, and internal policies.
* Work with Data Security to maintain preference centres and privacy policies.
* Create standardised processes, naming conventions, and documentation for scalability.
Skills & Experience Required
* Essential:
* Extensive experience in strategic CRM leadership during large-scale transformations
* Strong Salesforce Marketing Cloud and Pardot expertise
* Proven track record managing external partners and agencies
* Skilled at running senior-level workshops and engaging stakeholders
* Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies
* Strong commercial awareness and budget management skills
* Preferred:
* 4–8 years' experience in senior CRM, digital marketing, or customer engagement roles
* Excellent leadership, communication, and influencing skills
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Other
Industries
* Technology, Information and Internet
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