Global Analytical Lead, Global Clients and Agency Solutions
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Global Analytical Lead, Global Clients and Agency Solutions
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* Bachelor's degree or equivalent practical experience.
* 8 years of experience in media measurement/analytics, advertising sales, digital media and marketing.
* Experience with SQL, databases, and automation techniques (e.g., dashboards, automating custom reports, materializing tables).
Minimum qualifications:
* Bachelor's degree or equivalent practical experience.
* 8 years of experience in media measurement/analytics, advertising sales, digital media and marketing.
* Experience with SQL, databases, and automation techniques (e.g., dashboards, automating custom reports, materializing tables).
Preferred qualifications:
* 3 years of experience with brand measurement (e.g., reach, MMM, incrementality) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
* 1 year of client-facing experience, with a track record of influencing across levels.
* Experience in the consumer packaged goods (CPG) industry.
* Ability to analyze datasets and distill them into actionable insights that are presented in a logical and compelling story.
* Ability to navigate between executive views and the technical understanding to successfully work with practitioners.
About The Job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As an Analytical Lead for one of GBO's key customers, you will help achieve exceptional outcomes through measurement, analytics, and insights. You will have an understanding of Google advertising products, marketing and measurement solutions and individual client needs, you will demonstrate the ROI of investment with Google. You will be responsible for clients measurement setup and gaps, developing a road map to improve their measurement capabilities, executing 1P/3P measurement projects and leveraging measurement recommendations to improve media effectiveness.
You are a critical thinker who grows in ambiguity, possesses strong business acumen, and is a tenacious problem-solver. You will directly manage client relationships with key decision-makers, including executive leaders in marketing, strategy, and analytics. You are also skilled at navigating cross-functional teams, influencing without authority, and building trust to motivate change both internally and externally.
Global marketing done right is becoming more challenging due to fast-changing consumer expectations, changes in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google’s products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what’s next into now.
Responsibilities
* Develop the measurement pillar of the joint business plan (JBP) that sets the strategy for how measurement enables customer business objectives.
* Develop a multi-market measurement agenda to prove the impact of Google media investment and test emerging media strategies.
* Uncover new customer growth opportunities and anticipate risks via analysis of performance drivers, leading/lagging market trends, and engaged benchmarking.
* Develop relationships with marketing analytics counterparts and key stakeholders, test the status quo using your technical expertise and strong command of their business objectives.
* Utilize data from global dashboards and proprietary models to craft data-driven narratives and tactical recommendations to executive audiences, influencing media strategy.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Sales, Advertising, and Customer Service
* Industries
Information Services and Technology, Information and Internet
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