Brand manager

🎯BRAND MANAGER

Drive the evolution of a brand with purpose.

You’ll turn strategy into standout experiences that resonate with customers and support our next stage of growth.

Hours: 37.5 hours per week

Shift pattern: Monday - Friday 09:00-17:30

Salary: up to £50, 000 dependant on experience

Location: Norwich - Hybrid

🌍This role is a UK based role and any hybrid work must also be within the UK.

🌟For this role, you need 5mpbs upload and 15mpbs download internet speed🌟

😎Perks

* 187.5 hours holiday plus bank holidays.
* Private Medical Cover - Individual Cover
* We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
* 24/7 employee assistance programme with an easily accessible app!
* Family and friends’ discounts on our services & products
* Pension Scheme, up to 3% Company matched
* Free on-site parking


🎯 ABOUT THE ROLE

As our Brand Manager, you’ll play a key role in shaping how our customers see, feel and experience our brand. You’ll lead the delivery of our brand plan and growth priorities, ensuring every touchpoint—from campaigns to content—reflects a consistent, high‑quality brand experience.

Working closely with teams across the business, you’ll translate brand strategy into clear plans and priorities that guide the brand team’s work. You’ll also help evolve our brand positioning, look and feel so it continues to resonate with customers and support the direction of the business.

In this role, you’ll oversee content across all channels, maintain brand consistency, and influence the full customer journey—from awareness all the way through to advocacy. By using customer insight, performance data and your understanding of what truly drives engagement, you’ll help us optimise experiences and strengthen both brand perception and commercial performance.

You’ll line manage the Assistant Brand Manager and collaborate with key teams including eCRM, Customer Care, Sales, E-commerce, Development and Performance to ensure we deliver a joined‑up, meaningful experience. You’ll also manage timelines, budgets and act as an escalation point for brand‑related delivery challenges.

This is a fantastic role for someone who enjoys blending creativity with strategic thinking, thrives in a collaborative environment, and is passionate about building a brand customers can genuinely connect with.


👇ABOUT YOU

You’re a commercially minded brand professional with solid experience delivering multi‑channel brand activity and turning strategy into meaningful customer experiences. You’re organised, collaborative and insight‑led, with strong judgement around messaging and performance. Above all, you’re motivated by building a brand that customers can trust and connect with.


✅ Essential

* 3–5+ years’ experience as a Brand Manager or in a similar role within a consumer, services, D2C or subscription business, or at a creative agency supporting D2C clients.
* Proven experience delivering brand plans and campaigns across multiple channels.
* Confident working cross‑functionally with sales, digital, CRM and customer teams.
* Strong understanding of brand fundamentals, multi‑channel marketing and customer journeys.
* Excellent organisational and planning skills.
* Commercial awareness with the ability to link brand activity to performance.
* Strong judgement around language, tone of voice and messaging, with the ability to brief, review and improve content.
* Able to work with insight and performance data to guide decisions and prioritisation.
* Understanding of how customer insight is generated and used.
* Degree or equivalent experience in design, digital media or a related field.
* Customer‑focused, insight‑led and a clear, confident communicator.
* Collaborative, proactive and delivery‑driven.
* Calm, resilient and able to work well in a fast‑moving environment.


✨ Desirable

* Experience working in a regulated, sensitive or trust‑based sector.
* Involvement in brand evolution, repositioning or proposition change.
* Experience working with advocates, influencers or external partners.
* Experience managing and developing direct reports.
* Training in brand strategy, customer experience, behavioural science or insight.
* Familiarity with SEO, content strategy, performance marketing or experimentation.
* Experience with advocacy, referral or social‑proof programmes.
* Awareness of emerging discovery behaviours (e.g., AI‑assisted search).
* Commercially astute with a natural interest in how brand activities drive growth and value.
* Strong prioritisation skills and comfort balancing pace, quality and impact.
* Pragmatic with a focus on practical, effective delivery.
* Resilient under pressure, especially when working with competing demands or tight deadlines.


READY TO APPLY ✅

If you are interested in this role please upload your CV and answer a few questions about yourself.


OTHER INFORMATION

This is an exciting time at the Appello group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand.

We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.

If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.

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