Head of Activations (Retail) Location: London
Salary: Up to £85,000 per annum
Brand-side role.
About the Role
We’re seeking a dynamic and visionary Head of Activations (Retail) to lead the execution of exceptional retail experiences and brand activations across global markets. This is a hands-on leadership role where creativity meets operational excellence — a chance to shape how customers engage with a beloved lifestyle brand, both in-store and beyond.
You’ll oversee everything from in-store visual merchandising and promotional events, to experiential campaigns, pop-ups, and international rollouts. The role demands someone who knows how to get things done – efficiently, creatively, and always on-brand.
Key Responsibilities
Retail Strategy & Execution
Deliver immersive, engaging customer journeys through innovative visual merchandising and store design.
Align retail initiatives with long-term brand strategy and performance goals.
Brand Activations
Lead creative and operational aspects of experiential campaigns.
Maintain a consistent brand identity across all touchpoints.
Production & Visual Oversight
Manage end-to-end production of retail and activation assets, ensuring timely delivery, cost-efficiency, and quality.
Collaborate with external agencies and production partners.
Operational Integration
Work closely with operations to integrate design seamlessly into retail functions.
Support store rollouts, events, and product launches.
Leadership & Team Development
Lead and develop a growing team of designers and activation specialists.
Cultivate collaboration across departments (creative, ops, sales, etc.).
Budget & Supplier Management
Own budget oversight for all activation and production projects.
Negotiate costs, manage third-party relationships, and ensure ROI.
Insights & Innovation
Monitor customer feedback, retail data, and market trends to inform continuous improvement.
Bring fresh ideas and technologies into the brand’s physical retail strategy.
What We’re Looking For
Experience & Skills
Proven success in retail management, visual merchandising, and brand activations.
Strong leadership and stakeholder management experience.
A creative thinker with a sharp eye for detail and quality.
Proficient in briefing and managing external agencies and suppliers.
Ability to balance creativity with commercial awareness.
Industry Background
FMCG, luxury, or consumer goods experience highly desirable.
Experience with global or high-profile brands is a big plus.
Tools & Tech
~ Adobe Creative Suite and 3D design tools are advantageous.
Bonus Points If You Have
A robust industry network in design and retail production.
A flair for storytelling through design and in-store experience.
A track record of delivering projects across international markets.
Working Conditions
Regular travel (including international) required.
Flexibility around working hours needed to support global campaigns and store visits.