Job Description – Business Development Representative (BDR)
About the Company
My client is a technology solutions provider helping organisations across retail, hospitality, and distribution sectors modernise their operations through ERP and retail technology. As part of their growth strategy, they are expanding their sales and marketing team and are seeking a Business Development Representative to drive revenue generation and support their sales pipeline.
They have a strong focus on Microsoft Dynamics 365 Business Central (D365 BC), and candidates with experience in this platform will have a significant advantage.
Job Overview
The Business Development Representative (BDR) will work closely with both Sales and Marketing teams to qualify, nurture, and advance marketing-generated leads into Sales Qualified Leads (SQLs). This role is crucial for maintaining a strong pipeline of opportunities and ensuring seamless handovers to the sales team.
The ideal candidate is commercially minded, comfortable engaging with senior stakeholders, and experienced in solution-led sales, ideally within software, ERP, or Microsoft Dynamics environments.
Key Responsibilities
Lead Qualification & Nurturing
* Engage with inbound and outbound leads through phone, email, social media, and digital channels.
* Qualify prospects based on criteria such as industry fit, needs, budget, timeline, and decision-makers.
* Nurture early-stage opportunities to progress them to Sales Qualified Leads (SQLs).
* Maintain accurate records in the CRM system.
1. Sales & Marketing Alignment
* Collaborate with Marketing to provide feedback on campaign performance and lead quality.
* Work with Sales Executives to ensure smooth handover of qualified opportunities.
* Support outbound initiatives, targeted campaigns, and account-based marketing activities.
* Contribute to refining lead qualification processes and messaging.
2. Events & Brand Presence
* Support trade shows, exhibitions, partner events, and conferences.
* Engage with attendees, qualify leads on-site, and ensure effective follow-up.
* Represent the company professionally as a brand ambassador.
Reporting & Insights
* Report on pipeline activity, lead conversion rates, and qualification outcomes.
* Provide regular updates to Sales & Marketing leadership.
* Share market insights, competitor activity, and customer feedback.
Experience & Skills
* 5+ years in a Business Development, SDR, or Inside Sales role.
* Experience in B2B software, ERP, SaaS, or technology partner environments.
* Strong understanding of lead qualification and sales pipelines.
* Confident communicator, comfortable engaging senior decision-makers.
* Highly organised with excellent attention to detail.
* Collaborative team player across sales and marketing functions.
* Commercially minded with a proactive, “can-do” attitude.
* Resilient, target-driven, and KPI-focused.
* Strong relationship-building and active listening skills.
Desirable
* Experience with Microsoft Dynamics 365 Business Central (D365 BC) – a key advantage.
* Experience with ERP or retail/hospitality software solutions.
* Familiarity with CRM systems (Hubspot preferred).
* Experience attending or supporting trade shows and industry events.
What They Offer
* Competitive salary based on experience.
* Generous annual leave, including a birthday day off.
* Critical Illness and Life Insurance cover.
* Pension plan eligibility from day one.
* Employee support programmes, including mental health resources.
* Professional growth opportunities and certification training, including Microsoft Dynamics.
* Access to modern tools and technologies in a digitally innovative environment.