Marketing Campaign & Engagement Specialist Banking CRM Focus
Location: Hybrid initially City of London
Contract Duration: 12 months
Rate: £300.00 per day inside IR35
We are seeking a proactive Marketing Campaign & Engagement Specialist with experience in retail banking CRM systems and proven ability to manage end-to-end campaign delivery. This role goes beyond content creation, requiring strong campaign ownership and cross-team collaboration to drive impactful customer engagement.
Key Responsibilities:
Plan, deliver, and optimise multi-channel marketing campaigns (CRM, email, digital, and social) focused on customer engagement and retention.
Work closely with cross-functional teams including data, product, pricing, compliance, and wider marketing to ensure campaigns are aligned, compliant, and impactful.
Use CRM insights to develop tailored strategies that deepen customer relationships and drive measurable outcomes.
Coordinate campaign execution, ensuring delivery milestones are met and messaging remains consistent across all channels.
Provide campaign reporting, analysis, and recommendations to inform future activity.
Required Experience & Skills:
Minimum 3+ years of experience in marketing campaign delivery within the retail banking sector (not just content-focused).
Strong hands-on knowledge of CRM-driven campaigns, with proven ability to use customer data to inform strategy and execution.
Demonstrated success in working with multiple stakeholder teams (data, product, pricing, compliance, brand, and marketing).
Excellent project management and organisational skills, with the ability to drive campaigns from planning through to delivery and evaluation.
Strong knowledge of banking products, services, and regulatory considerations affecting customer communications.
Ability to balance independent work with cross-team collaboration in a fast-paced environment.
This is a contract-based opportunity for a campaign delivery specialist who can combine CRM expertise, cross-functional collaboration, and customer engagement strategy to deliver measurable results in the banking sector.
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