Are you our next Senior Franchise Manager? We’re looking for someone to join our Wholesale & Franchise team who will accelerate t he growth and success of franchise operations across key markets within the fitness, sports and active lifestyle sector. WHAT YOU'LL BE DOING: This role champions brand consistency, commercial performance, and strategic expansion, with a strong focus on driving growth in defined priority markets. The Senior Franchise Manager leads initiatives that unlock market potential and elevate partner capabilities, while collaborating cross-functionally to deliver impactful results. Key responsibilities: Wholesale & Franchise Growth & Market Development -Identify and activate growth opportunities across existing and new wholesale and franchise markets. - Develop and implement scalable strategies to increase revenue, market share, and brand presence. - Partner with franchisees to optimize store performance, customer engagement, and local relevance. Partner Support & Development - Guide wholesale partners and franchisees in business planning, inventory management, and local marketing execution. - Enable wholesale partners and franchisees through structured onboarding programs and ongoing capability-building initiatives. Performance Management - Monitor KPIs and sales performance to identify growth opportunities. - Collaborate with partners to implement strategies that drive profitability. Commercial Project Management - Lead commercially relevant strategic projects such as new store/partnership openings, campaign rollouts, and seasonal activations. - Manage timelines, deliverables, and stakeholder alignment to ensure successful execution. Cross-functional Collaboration - Work closely with internal teams including Marketing, Merchandising, Visual Merchandising, Finance, and Supply Chain. - Act as the central point of coordination between wholesale partners, franchisees and corporate functions to ensure seamless execution of brand initiatives. Brand Expansion & Onboarding - Support market entry strategies and onboarding of new wholesale and franchise partners. - Conduct location analysis and launch planning in collaboration with relevant teams. WHAT YOU'LL NEED: The ideal candidate is a dynamic leader with a strong entrepreneurial mindset and a passion for fitness, sport-driven brand development. Essential Criteria: - 5 years of experience in retail wholesale / franchise management, preferably in fitness, sports or active lifestyle brands. - Strong understanding of retail operations, visual merchandising, and customer experience. - Proven project management skills with experience leading cross-functional initiatives. - Excellent communication, negotiation, and stakeholder management abilities. - Willingness to travel frequently. WHAT YOU COULD ALSO HAVE: Bachelor’s degree in Business, Marketing, Sports Management or related field Experience with P&L ownership and strategic planning. Familiarity with wholesale and franchise agreements and legal frameworks. Proficiency in retail analytics and performance reporting tools. This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK. There could also be an opportunity to spend time in our London office. CLOSING DATE: 22/10/25