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Influencer Marketing Executive, Bradford
Location: Bradford, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 3
Posted: 04.06.2025
Expiry Date: 19.07.2025
Job Description:
REPORTS TO: Influencer and Partnerships Manager
BUSINESS OVERVIEW: Tatti Lashes is a global brand in the eyelash sector, selling products to over 100 countries. They have over 2 million online customers and products available in retailers like Superdrug (850 stores) and Asos.
JOB OVERVIEW: The Influencer and Marketing Executive will manage influencer marketing activities, focusing on paid influencer campaigns, TikTok Shop, Affiliates, and supporting general marketing tasks.
OBJECTIVES OF THIS ROLE
* Manage daily influencer activities with the Influencer and Partnerships Manager.
* Oversee the paid marketing budget and monitor ROI for strategic decisions.
* Handle the gifting program and update the PR list regularly.
* Lead the TikTok Shop affiliates program, manage the platform, coordinate samples, identify new creators, and support paid ads with content boosting.
* Research and identify relevant influencers, focusing on key territories and channels.
* Propose new content and campaign ideas to expand reach via influencer marketing.
* Identify growth opportunities by tracking trending topics and creative briefs.
* Support on shoot days, events, and offline marketing opportunities.
* Assist with day-to-day tasks on the Shopify platform.
MUST HAVE:
* Passion for Influencer Marketing and a proactive attitude.
* Experience managing budgets and measuring ROI.
* Interest in beauty products.
* Strong knowledge of TikTok Shop, including product listings and influencer collaborations.
* Creative, confident, and up-to-date with trends.
* Organized with excellent attention to detail.
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