To apply direct for this role please visit Civil Service Jobs and quote ref no: 412756 HMRC is looking for a hard-working Senior Performance Analyst, who can champion the use of analysis and insight to inform improvements to our online guidance. Theyll work as part of our GOV.UK team, helping to ensure that data shapes our key initiatives that impact millions of people, ensuring our services meet real user needs. Our team designs guidance, tools, and forms that sit on GOV.UK to support programmes and business areas across the department. We need a Senior Performance Analyst to help us better understand how our customers use these, so we can identify opportunities to make improvements to enhance the user experience. The successful candidate will play a vital role in helping the team access key insight about how users interact with HMRCs GOV.UK content and guidance and understand how we can use this to inform user-centred solutions. Theyll work in an encouraging environment with plenty of opportunities to learn, grow, and thrive. This is an opportunity to make a real difference to improve services, influence decisions with evidence and data, and help to simplify the tax system for everyone. Plus, youll be part of a user-centred design practice/community that's breaking the mould of traditional government work. If youre a performance analyst who is looking for their next opportunity, wed love to hear from you. If you want to find out more about the role or have a question about your application, you can email the vacancy holder (details are later in this advert). Job description A Senior Performance Analyst has extensive experience in conducting analysis and sharing insight with stakeholders to support decision making. They: Take the lead to identify the best way to measure performance of the online guidance, forms and tools our team designs Work with minimal support and can line manage, coach and mentor other performance analysts to help support their development Conduct complex analysis using a range of techniques and innovative approaches to find the best solution to address complicated issues Turn complex data into compelling findings with clear and actionable insight that can be used to drive decision making Person specification Your responsibilities will include: Leading the development of a range of success measures (or key performance indicators) to understand the performance of HMRCs GOV.UK guidance as well as more targeted metrics to identify the impact achieved through work on specific user journeys Regularly monitor any improvement activity to check the impact on user needs Analysing complex data from Google Analytics 4 and other sources to understand what it tells us about the user experience Summarising and communicating the results of your analysis in a clear and effective way so that a non-technical audience will be able to understand the findings and use it to make the right decisions when designing guidance to meet the user need Identifying appropriate ways to collect, collate and prepare data to required standards while understanding and communicating any constraints in the data Overseeing quality assurance activities to ensure less experienced members of the team can understand and carry out analysis to high standards, ensuring the insight we share is robust Collaborating with content designers, user researchers, interaction designers and service designers to identify relevant success metrics and ensure insight that you share is understood and can be used to inform improvements to the GOV.UK guidance Actively contribute to the performance analysis community within the department and joining up with other analytical disciplines Essential Criteria To be successful in this role you will already have extensive experience and understanding of: Using Google Analytics 4 and PowerBI to access data, conduct analysis and share compelling insights Developing performance measurement frameworks to measure the performance of digital services or online guidance Using a range of analytical tools, such as Excel/Google Sheets presenting analysis and visualisations in clear ways to communicate complex messages and ensure the actionable data insight you share can help others make effective design decisions Desirable Criteria It would be great if you also have knowledge and experience of: Googles Data Studio Google Tag Manager SQL Big Query