My client is fast-growing UK health brand on a mission to help people be pro-bacteria — harnessing science-backed thinking.
Scaling rapidly, the brand is targeting £25m in annual Gross Sales within three years, expanding into retail and new international markets.
The Role The business is looking for a Fractional CFO who is as comfortable in a board room as digging into unit economics. Reporting directly to the CEO, supporting the business through a Series A and building a finance function, including hiring a permanent HOF to support.
Financial & Commercial Strategy
Own the annual budget, 52-week and 3-year rolling forecasts
Drive rigorous focus on unit economics across DTC, Retail, and international channels
Partner with the Commercial team on pricing, promotional, and channel strategy
Support the CEO and Founder through the next fundraise — from preparation to close
Build and maintain a compelling financial model covering unit economics, growth plans, and resource requirements
Manage investor materials including data room, management accounts, and KPI dashboards
Build relationships with existing and prospective investors, VCs, and strategics in consumer, health, and wellness
Evaluate all appropriate funding routes: equity, venture debt, revenue-based finance, and grants (including Innovate UK and R&D tax credits)
Lead due diligence and coordinate external advisers through any transaction
Establish the right financial set-up and ways of working to support scale
Oversee cash flow management and working capital
Lead relationships with accountants, auditors, and banking partners
Ensure full statutory compliance: Companies House, VAT, corporation tax, payroll, and international obligations
Commercial Finance
Support the financial and operational infrastructure for international markets, FX management, and local compliance
Model and manage the financial implications of entering new retail channels — trading terms, payment cycles, stock financing
Advise on optimal legal entity and tax structure in new markets
Qualified accountant (ACA, ACCA, CIMA or equivalent) with significant post-qualification experience
Proven experience leading or materially contributing to an equity fundraise
Track record in a high-growth, cash-constrained scale-up environment
Strong financial modelling skills — models that others can use, not just the builder
Ability to translate complex financials into a clear, accessible narrative
Experience in DTC or e-commerce, with fluency in the metrics that matter (CAC, LTV, contribution margin, return rates)
Nice to Have
Experience in branded consumer goods
Retail channel finance expertise — trading terms, deductions, RRP management, retailer P&Ls
International expansion experience
Familiarity with venture debt or revenue-based financing
Hands‑on with modern finance tools and comfortable using AI tools
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