This role will be responsible for supporting Swansway's content strategy by researching and writing content for our owned websites as well as external websites, playing a key role in generating sales and service enquiries across the business.
The successful candidate will plan and create the content, maximising online visibility and conversion from visitor to enquiry.
* Create engaging website content to generate online exposure and enquiries for the business
* Create engaging PR content for external outlets to increase search visibility and back link opportunities
* Cultivate strong relationships with key internal stakeholders and agency partners
* Minimum of 2 years’ experience in a similar role
* Able to demonstrate experience in website content
* Ability to adapt to evolving trends in communication technologies
* Excellent organisational skills
* Basic level experience in SEO and SEO tools
* Excellent written and verbal communication skills
* A keen eye for detail
Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the 20 dealerships we have today. From Birmingham in the South to Carlisle in the North we partner with eleven brands including; Audi, Volkswagen, Land Rover, Honda and many more.
We’re expanding our own-brand, Motor Match our used sites, and we don’t stop at dealerships; we operate four Volkswagen Group Trade Part Centres, an Accident Repair Centre, a Group Fleet Sales Centre and an eBay shop re-cycling obsolete parts. All this is supported by our Head Office in Crewe.
But, it’s not what we do that makes us the company we are, it’s how we do it; it’s our family heritage that sets us apart, with the Smyth family playing a hands-on role in the day-to-day running of the business; we genuinely care about our customers and our Swansway family and that makes us a great place to work. We live by our caring, honest and proud values which is why our long service boards are brimming with names who’ve been with us five, ten and fifteen years!
* Holidays that increase with length of service
* Your Birthday off
* Company Pension Scheme
* Death in Service Benefit
* Long service recognition
* Annual flu jab
* Discounts on products and services that extend to your family and friends
* Cycle to work scheme
* Employee recruitment referral payments
* Employee assistance programme and counselling service
* Occupational health services
* Flexible working patterns
* Car Benefit Scheme for employee or family
When you join Swansway, you’re joining a family; so, if you enjoy, and thrive, in an inclusive family atmosphere, apply to join us now!
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