Job Introduction
Marketing Manager
Salary: Dependent upon experience
Location: Full time, office based in Alderley Park, Macclesfield
Hours: 37.5 hours per week, Monday to Friday, 9am to 5pm
Closing date for applications: 30th June 2026
Role Overview
Gray Healthcare is seeking an experienced Marketing Manager to lead the strategic relaunch and positioning of the organisation. This role will strengthen our reputation as a provider of high-quality, specialist and complex care, driving appropriate referrals, commissioner confidence and measurable outcomes.
The successful candidate will deliver data-driven, outcome-focused marketing activity that supports sustainable growth, evidences impact and promotes the quality, safety and effectiveness of our services.
Key Responsibilities
1. Lead the relaunch and repositioning of Gray Healthcare, developing a clear outcome-led value proposition aligned to complex care pathways, commissioner priorities and CQC Outstanding standards.
2. Develop and deliver an annual marketing strategy with clear KPIs, ROI tracking and measurable impact.
3. Use data and insight to improve referral quality, conversion, stakeholder engagement, website performance and campaign effectiveness.
4. Build strong relationships with commissioners, NHS and local authority partners, external stakeholders and internal teams.
5. Lead the development of accurate, evidence-based content, including case studies, impact reports and service success stories.
6. Oversee digital marketing, including WordPress website performance, SEO, SEM, analytics and user experience.
7. Lead PR, reputation management, brand consistency, awards submissions, events and exhibitions.
8. Work closely with clinical, operational and quality teams to ensure all marketing outputs are accurate, auditable and aligned to service delivery, outcomes, safety and quality.
9. Use campaign performance, feedback and insight to drive continuous improvement and shared learning.
Essential Skills & Experience
10. Proven marketing management experience within healthcare or social care.
11. Experience leading a strategic relaunch, rebrand or repositioning project.
12. Strong digital marketing and analytics expertise, including SEO, SEM, CRM and website management.
13. Ability to translate data into insight and deliver measurable growth and impact.
14. Understanding of person-centred, ethical and evidence-based communication.
15. Excellent stakeholder engagement, communication and relationship-building skills.
Desirable Qualifications & Experience
16. Degree in Marketing, Business or a related field, or equivalent experience.
17. Knowledge of NHS, local authority and commissioning environments.
18. Understanding of referral pathways and CQC standards.
What Success Looks Like
19. Sustained increase in appropriate, high-quality referrals and improved conversion into safe, suitable placements.
20. Clear evidence that marketing activity improves outcomes, reduces risk and supports quality of life for people supported.
21. Increased commissioner confidence, engagement and trust.
22. Measurable improvements in website conversion, campaign ROI and targeted engagement.
23. Stronger external reputation through PR, awards, stakeholder feedback and consistent brand standards.
24. Marketing activity aligned to sustainable growth, quality, safety and measurable outcomes.
About Us
Gray Healthcare is a specialist Health and Social Care provider. We support people with Learning Disabilities, Autism, Mental Health conditions, Acquired Brain Injury and Emotional Complex Needs to transition safely and successfully from inpatient and other community settings back into the community.
Our clinically led, person‑centred approach delivers bespoke support focused on measurable outcomes, independence, and improved quality of life, while reducing reliance on restrictive environments.
Each package is tailored to current and future needs and delivered by a dedicated multidisciplinary team, prioritising stability, wellbeing, reduced risk and successful community integration.
We are committed to safe, effective, outcome‑focused care, supported by strong governance, continuous improvement, and a culture of learning.
Our quality and transparency are reflected in our Care Quality Commission ratings and inspection reports, available on our website.