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Destination marketing manager

Preston (Lancashire)
Andersen James Group
Marketing manager
Posted: 23h ago
Offer description

Marketing Manager – Shopping Centre


Do you have the right skills and experience for this role Read on to find out, and make your application.

Location: Preston | Full-time, Onsite (37 hours/week)

Occasional weekends & evenings as required

Are you a creative and commercially minded marketing professional looking for your next challenge? We’re working with a leading retail destination in Preston to recruit a Marketing Manager who will take full ownership of the centre’s marketing activity, driving footfall, increasing dwell time, and enhancing the visitor experience.

This is a fantastic opportunity to join a dynamic management team and play a pivotal role in shaping the perception and performance of a busy, fully let shopping centre with a mix of national retailers and thriving independents.

Key Responsibilities

* Strategic Marketing: Develop and deliver an insight-led marketing strategy, managing the budget and reporting on performance.
* Campaigns & Events: Curate and implement seasonal campaigns, competitions, and activations to engage visitors and boost loyalty.
* Digital Marketing: Manage social media, website content, and SEO to strengthen online presence.
* Stakeholder Engagement: Work closely with retailers, local organisations, and external partners to amplify the centre’s visibility.
* Performance Monitoring: Analyse campaign ROI, footfall, sales trends, and competitor activity to inform strategy.
* Car Park Promotion: Drive awareness and usage of the centre’s parking facilities through targeted marketing activity.

What We’re Looking For

* Previous experience in a marketing role - ideally in retail, leisure, or destination marketing.
* Strong balance of creativity and commercial acumen.
* Excellent digital marketing and content creation skills.
* Confident communicator with the ability to manage multiple stakeholders.
* Proactive, enthusiastic, and results-driven.

Working Pattern

* Full-time, site-based role (37 hours per week).
* Occasional weekend and evening work required in line with the marketing calendar.

This is a unique opportunity to make a real impact in a high-profile retail environment. If you’re an energetic marketer with fresh ideas and a hands-on approach, we’d love to hear from you.

To apply, please either apply through this job post or send your CV to alec@andersenjames.com

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