This is an opportunity to take full ownership of an early-stage direct‑to‑consumer proposition and shape how it grows. If you enjoy hands‑on execution, experimentation, and turning performance data into meaningful commercial decisions, this role gives you the autonomy and influence to make a real impact.
The Role
You will take full ownership of day‑to‑day ecommerce and digital performance, focusing on building a consistent rhythm of testing, learning, and optimisation. Your work will directly shape how the business grows its customer base and improves its onsite experience.
* Running weekly trading routines, reviewing performance and driving clear actions
* Translating data into commercial decisions that improve acquisition and conversion
* Managing and optimising website performance on Shopify, including CRO and funnel improvements
* Executing hands‑on paid media campaigns across platforms such as Meta and Google
* Managing email and lifecycle marketing, including segmentation and automated flows
* Working collaboratively with brand, content, and operations teams to ensure a joined‑up customer experience
Your Skills and Experience
* Strong commercial experience running paid media campaigns directly
* Hands‑on experience building and optimising email marketing and automated journeys
* Practical experience with Shopify, CRO, and onsite optimisation tools
* Working knowledge of platforms such as Klaviyo, Ometria or similar
* A practical, hypothesis‑driven approach to testing and learning
* The ability to communicate clearly and work closely with senior stakeholders
* Nice to have: exposure to SEO, experience in small agencies or early‑stage DTC environments, and relevant platform certifications.
How to Apply
If you are excited by the chance to build, test and grow a premium DTC experience, please apply with your CV.
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