Apply for the Head of Demand Management role at Affinity Water.
The Role
As Head of Demand Management, you'll lead Affinity Water's demand reduction strategy, driving sustainable behaviour change across 1.5 million households and non‑household customers.
You’ll design and deliver long‑term water‑saving strategies powered by smart metering, digital innovation, tariff changes and customer insight, ensuring real, measurable reductions in water use.
You’ll run a £25m annual budget and lead a high‑performing team of 50, working at the heart of the business alongside Customer Experience, Asset Management and Customer Delivery.
What you’ll be doing
* Lead industry‑leading demand management and smart metering programmes.
* Deliver key regulatory and performance commitments.
* Shape AMP8 and beyond with scalable, resilient service delivery models.
* Champion customer behaviour changes through innovation and insight.
* Represent Affinity Water with regulators and industry bodies (Ofwat, CWW, Water UK).
* Drive operational excellence, financial performance and supplier management.
Who you are
* A credible, influential senior leader with strong customer focus.
* Experienced in large‑scale programme delivery, regulation and performance management.
* Commercially astute with deep knowledge of demand management, metering or behaviour change.
* Collaborative, resilient and able to inspire teams at pace.
What you’ll need
* Thought leadership within complex, regulated environments.
* Strong supply chain management experience across large scaled programmes.
* Deep understanding of the metering market and regulatory landscape, ensuring statutory compliance.
* Proven delivery of large, complex operational and customer‑focused business plans that hit demanding targets.
Benefits
* Hours of work: 08:30 am – 17:00 pm (Monday to Thursday), 08:30 am – 16:30 pm (Friday).
* Learning and development opportunities, including mentoring and a range of formal courses and open learning resources.
* Entry into the company annual bonus scheme.
* Annual leave: 26‑30 days rising with length of service, with the option to purchase up to 5 extra days.
* A ‘Celebration Day’ in addition to public holidays for religious or other important occasions.
* A generous double‑match pension scheme that doubles the contributions you make (company contribution capped at 12%).
* Family benefits including enhanced maternity, adoption, paternity, shared parental leave, fertility support leave and up to 5 full or 10 half days of paid carers leave.
* Menopause and reasonable adjustment policy to help everyone perform at their best.
* Access to our Wellbeing Centre with support for physical and mental health.
* Discounts at a range of retail outlets and on dental and medical insurance through our Tap4Perks scheme.
* Up to 4 Affinity days a year to volunteer in the community.
* Life Assurance.
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Strategy/Planning, Management and Business Development
Industry
* Utilities
Disability Confident
As a Disability Confident employer, we’re committed to offering interviews to disabled candidates who meet the essential criteria and opt in on the application form. Ask the Talent Acquisition lead for the full job description to see all the criteria. If we have a very high volume of applicants and can’t offer interviews to all, we’ll take a fair and proportionate number of disabled candidates through.
What is a disability?
A disability is a long‑term physical or mental health condition that has a substantial impact on someone’s day‑to‑day activities.
What if I need adjustments during the recruitment process?
Let the Talent Acquisition lead mentioned on the job advert know – they’ll be able to help you.
Our commitment to diversity
Affinity Water recognises the benefits of greater diversity in our workforce to better reflect the communities we serve. We are committed to building a more inclusive culture where every member of our workforce can thrive.
Learn more about working at Affinity Water
See our career site at https://www.affinitywatercareers.co.uk/ where colleagues share their stories and you can get a feel for our culture.
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