Position
: Full time – permanent
Location: Gatwick / Hybrid – Tuesdays and Wednesdays
Do you have a background in business to business – B2B – subscription sales, ideally within the publishing sector?Are you a strong Account Manager who is also comfortable prospecting and networking? If so, apply now, as we have an exciting opening for a Corporate Subscriptions Account Manager to work with mainly our Grocer brand, the market leading information provider for the FMCG market.
First published in 1862, The Grocer has long been the premier source of information for the food, drink and grocery market through the weekly magazine. More recently its digital reach has enabled the brand to broaden its offering enabling the industry to respond more effectively to increasing challenges and opportunities.
You will be driving corporate subscription sales (print and digital) and undertaking account management across William Reed’s range of paid-for content.
Requirements
Sales & Account Management
1. Providing top class, end to end Account Management services to our subscribers
2. Selling magazine and website multi-subscriptions to mainly the Grocer
3. Renewing and upselling existing customers according to schedule
4. Cross selling other subscription brands within the business
5. Maintaining an excellent level of customer service and satisfaction
6. Achieving sales targets and managing accounts through telesales activities
7. Actively prospecting for new business
8. Being the first point of contact for allocated corporate accounts and develop good relationships with those customers
9. Working closely with the Corporate Subscriptions Sales Manager to target potential leads effectively
10. Attending face to face events to develop sales
11. Visiting potential and existing customers on a regular basis
12. Demonstrating digital products to prospects
13. Ensuring engagement levels are high for corporate account customers
14. Maintaining an active trial and upgrade process
15. Working closely with the company’s advertising sales teams to foster cross promotion
16. Working closely with other subscription sales colleagues to foster cross selling
17. Developing relationships with the editorial team to source leads and market knowledge
18. Meeting required sales standards and KPIs
Marketing & Campaign Management
19. Working closely with marketing team to develop lead generation techniques
20. Maintaining relevant sales literature for use across the business
21. Supporting corporate direct marketing campaigns in coordination with marketing team
22. Gathering competitor information and use to inform strategy
23. Producing sales presentations and demonstration strategies for customer meetings
Strategy
24. Helping produce a comprehensive corporate sales strategy for the portfolio
25. Helping to target markets, corporations and individuals
26. Closely monitoring market conditions and changes and take action to maximise opportunities
27. Inputting into marketing automation and procedure processes
28. Reporting
29. Reporting regularly on sales activity against target and other KPIs
30. Using the company’s CRM system (Salesforce) to maintain accurate records and foster opportunities
Order Processing
31. Meeting KPIs for customer order processing
32. Liaising with the fulfilment bureau to ensure timely and accurate invoicing and fulfilment
33. Using the bureau customer management system to maintain customer information
34. Working closely with the credit team to keep customer debt to minimum levels