Sales Manager – Farmers Weekly Classifieds
Hybrid | Sutton (3 days per week in the office)
This role exists to make a tangible difference to how we serve our audiences and grow our business.
Responsibilities
* Lead from the front as a player‑coach, owning a personal target while setting the pace and standards for the team.
* Manage, coach and develop sales executives, using structured coaching, regular one‑to‑ones, and clear performance frameworks.
* Deliver sustained revenue growth and improved yield across classifieds, recruitment advertising, digital inventory, display, and bespoke media solutions.
* Own weekly trading, forecasting, and commercial decision‑making; use audience and customer insight to optimise pricing, packaging, and yield.
* Monitor the pipeline, conversion, and activity using data and performance insights, and intervene decisively to keep trading on track and exceed targets.
* Personally own and grow high‑value clients, strengthening long‑term partnerships and identifying upsell opportunities that maximise customer return on investment.
* Champion digital adoption and innovation, bringing practical ideas that improve performance and grow digital revenue streams.
* Win new business and expand market share, using your understanding of the agricultural marketplace to spot gaps and unlock new revenue streams.
* Work cross‑functionally with product, marketing and editorial to evolve propositions, remove friction, and deliver seamless customer outcomes.
* Contribute to continuous improvement, process optimisation, and commercial innovations that strengthen performance over time.
Requirements
Must‑haves
* Proven track record of hitting and surpassing sales targets, ideally in media, classifieds, digital advertising, or recruitment advertising.
* A confident, hands‑on sales manager who is energised by prospecting, pitching, negotiating and closing, and can sell alongside the team.
* Strong people management capability, with experience coaching and developing a sales team using structured performance systems and a clear operating rhythm.
* Demonstrably commercially astute: a strong grasp of margins, yields, pricing, and performance levers with a track record of turning insight into revenue.
* Strong forecasting and reporting discipline, able to run a weekly trading cadence and maintain accurate pipeline visibility.
* A collaborative working style and the ability to influence across teams is essential for moving ideas into delivery.
Nice‑to‑haves
* Experience selling into the agricultural sector or to agriculture‑adjacent advertisers.
* Knowledge of recruitment advertising dynamics (volume, response rates, candidate markets, seasonality).
* Experience growing digital revenue streams and improving the adoption of digital products.
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