Growth Marketing Director
DTC Pet Food
London Hybrid
This is a rare chance to shape growth strategy at one of the UK’s most talked-about consumer brands. Our client is a category-defining DTC scale-up with a clear mission and a loyal, growing customer base. With B-Corp status, serious VC backing, and expansion plans across Europe, this is an exciting time to join. You’ll lead marketing innovation in the UK&I—this company’s home market and strongest revenue driver—owning both budget and performance across all major channels. If you’re looking to make your mark on a purpose-led brand with national recognition, this one’s for you.
The Growth Marketing Director will own acquisition and LTV across digital and offline levers, driving strategy, team leadership, and performance uplift to cement the brand as the UK’s number one in its category.
Role Highlights
The Growth Marketing Director will:
– Lead UK&I growth strategy with full ownership of multi-million pound budgets and acquisition targets
– Optimise digital channels (Paid Search, Social, SEO, LLMEO) for efficiency and incrementality
– Evolve creative output via in-house studio and external partners to ensure high-impact, insight-led campaigns
– Drive partnerships across referral, affiliate, influencer and professional communities
– Champion a robust experimentation culture, embedding CRO and funnel optimisation across the function
You Will Need
– Senior growth leadership experience in DTC or subscription-based businesses
– Deep performance marketing expertise across paid channels, CRM, and partnerships
– Strong analytical skills: confident with attribution models, CAC/LTV analysis, and A/B testing frameworks
– Proven team leadership, mentoring and cross-functional collaboration in matrix environments
– Ability to influence creative, commercial, and technical stakeholders with clarity and credibility
Why You’ll Love It
– 25 days’ holiday + 1 day extra per year served
– 5 paid ‘paws’ days annually for personal development and wellbeing
– £500 L&D allowance and private healthcare (AXA)
– Enhanced parental leave: 26 weeks fully paid maternity, 6 weeks paternity
– Paid sabbaticals after 5 years
– Time off for fertility treatment and pregnancy loss
– Hybrid model: 3 in-office days with flexible hours
– Discounted gym access, cycle-to-work scheme, and lots of office dogs!
Apply today to grow your career with a forward-thinking employer committed to equal opportunity.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.