Overview
We are seeking a highly skilled and versatile Senior Marketing Performance Analyst to join our dynamic and data-driven centralised Analytics department.
This role supports the Grosvenor venue business, and as Senior Marketing Performance Analyst, you'll be part of a progressive team embedding predictive insights and marketing effectiveness analysis into every stage of the marketing campaign lifecycle.
Responsibilities
* Deliver fast, insightful analysis of marketing performance to optimise future activity
* Support the creation and testing of predictive models and customer segmentation strategies
* Drive continuous improvement in CRM outcomes and customer personalisation efforts
* Design and maintain intuitive performance dashboards for marketing teams
* Translate customer and campaign data into clear, strategic recommendations
* Support a culture of experimentation and insight-led decision-making within marketing
Qualifications
* Graduate and/or postgraduate degree in a relevant discipline (e.g. STEM, Maths, Statistics, Physics but not exclusively) or equivalent experience.
* Previous experience in a commercial, CRM, or marketing analytics role is essential.
* Hands-on experience with campaign evaluation techniques and uplift modelling as well as being comfortable working in fast-paced environments.
* Technically proficient in SQL and Excel, as well as competent with Data visualisation software, PowerBI preferrable.
* Strong communicator, able to influence through data storytelling.
Additional Information
Hybrid working
Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can #BeYourself
Wellbeing@Rank is important... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.
We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
From pensions to bonus schemes, and private medical insurance to life insurance – we've got you covered.
*Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location.
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
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