Marketing Executive - Restaurants.
Northland Properties UK are looking for a talented, driven, and enthusiastic Marketing Executive to support the management of our restaurant brands in the UK&I - including Portmarnock Resort, Chop Grill & Bar, Shark Club and our new brand joining our UK&I portfolio - The Tavern Collective.
Following over 40 years of success in Canada, Northland Properties brought Canadian hospitality to the UK in 2011, in the form of this portfolio of brands.
Northland Properties now operate hotels, resorts, restaurants and bars in Newcastle, London Gatwick, Aberdeen, Glasgow, Sheffield and Portmarnock, near Dublin with further expansion planned into the future. The construction and opening of Sandman Signature Edinburgh Hotel is coming soon.
Based in our Newcastle Head Office, our Marketing Executive will have a passion for marketing - with marketing experience in hotels, bars, or restaurants. This role will report into the Regional Director for Marketing UK&I and will support the business with all aspects of marketing across our restaurant portfolio. Specifically in CRM, digital marketing, social media and content marketing.
The successful candidate will have a good understanding of the full marketing mix, but will be willing to specialize as our group and team grows. Preferably with a relevant degree or equivalent and a demonstrable passion for marketing and guest experience.
Marketing Executive - Duties
* Support the Regional Director of Marketing UK&I to build and deliver the UK&I restaurant marketing plan
* Collaborate with stakeholders to understand briefs for marketing support
* Briefing relevant external agencies on upcoming marketing campaigns, events, or projects so they are delivered on time, on budget and to our high standards
* Create outstanding content, including photoshoots, videography and copywriting
* Create reports that demonstrate performance of marketing channels using Google Analytics, Meta Insights and CRM Analytical tools
* Create emails, ensuring GDPR compliance and appropriate audience filtering
* Be a brand custodian across all brands; ensuring brand guidelines are adhered to consistently
* Digital administrative tasks like data formatting, uploads and website or social media updates
* Manage printed collateral and brief our restaurant management teams
* Plan and execute VIP visits including internal briefings, complimentary stays, and tours.
* Other duties as required that fit within the level of this position
Essential Skills & Experience
* 2-4 years in a marketing or similar position
* A demonstrably proficient copywriter
* The ability to demonstrate the creation of outstanding content
* Ability to produce timely, accurate, and visual reports using Google Analytics, Meta or CRM analytical tools.
* Methods that allow you to manage and priorities competing requests on your time
* A good general understanding across the marketing mix; specifically, CRM, PPC, social and Content Marketing
Desirable Skills & Experience
* A marketing degree or equivalent
* Knowledge of the hospitality industry; specifically, hotels, bars or restaurants
* Have a commercial outlook in everything that you do
Person Specification
* We want you to enjoy your work and have fun
* The ability to manage positive and collaborative relationships both internally and externally
* Have a personal and positive disposition
* Be solutions focused
* Be able to visit all our locations as regularly as is required.
What we can offer
* We'll pay for your phone
* Free parking
* 28 days annual leave (including bank holidays)
* hybrid working
* bonus scheme
* competitive salary
SUMMATION:
Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required.
You must be legally entitled to work in UK to apply.
**Applications will not be accepted via email or in person.
**We thank all applicants for their interest in Career opportunities with The Sandman Hotel Group, however, only those applicants we wish to interview will receive a reply to their application.**
**ABSOLUTELY NO PHONE CALLS PLEASE**