Summary: Purpose – ensure our regional sales team has sufficient technical skills and knowledge to effectively sell the Value of our products and to ensure clinical customers maximise the Value and develop a preference for our technology Objectives – Using an educational tool set, you will ensure the knowledge of our products and their clinical application is maximised both internally & externally in order to retain & grow business Accountable for –Staff technical skills, IFU compliance, customer clinical application excellence Key stakeholders – own KOL, educators, SSD, nursing – network other stakeholders, especially clinical. Main Responsibilities/Main Tasks: Responsible for organizing projects, presentations, training or activities which support sales objectives. Responsible for the delivery of product and applications training to colleagues and customers through coaching, education and training activities. Deliver product support to the sales unit in demonstrating, installing and commissioning of products. Educate and train customers and staff in best practice clinical use of PENTAX products. Monitor competitors for activity as well as positioning strategies and feedback into the business. Review product performance against user requirements and feedback into the business. Represent PENTAX at regional and national conferences, exhibitions, seminars, workshops to maintain market knowledge and gather market intelligence. Identify and develop relationships with Key Opinion Leaders in order to influence and develop Pentax Medical brand preference and grow market share. Responsible for planning, organising and delivering Regional and National Educational Study Days and Clinical workshops to PENTAX customers. Qualifications & Skills: Bachelor’s degree in Science, Business or related field preferred. Should have prior experience as Applications Specialist, or a Product Sales Specialist in medical devices company or recent experience of working in a clinical department. Self motivated and able to work independently with a focus on achieving business objectives. Communication skills for regular information transfer and cross-functional teamwork. Flexibility regarding extensive travel up to 80% of role. English language skills on professional level. Possess IT skills including Microsoft Office to basic level. Full, clean driving licence.