We're looking for a Marketing Manager with the right mix of creativity, drive, and strategic thinking to join our team in Carlisle!
This is a fantastic opportunity to step into a rewarding role within a small, friendly team—playing a key part in shaping how we connect with our audience and support the growth of Cumbrian businesses.
The role is focused on developing and delivering effective marketing and communications strategies and activities for the Chamber, Cumbria Business Growth Hub, Made in Cumbria and other Chamber initiatives and brands across the whole business (both B2B and B2C). As such you’ll need to engage actively with, provide services to and ensure the buy-in and active engagement of the SMT members and wider teams responsible for those activities.
We're looking for someone keen to play a key role in driving the Chamber and all of its activities forward, building on success to date and taking advantage of developing technologies and opportunities.
Principal Accountabilities:
· Overall responsibility for marketing & communications strategy and planning, the look and feel of campaigns and brand management
· Developing and implementing effective marketing strategies, plans and campaigns, including associated budgets, for the various projects and activity streams, and Chamber overall, further raising and enhancing their profile and encouraging engagement in activities, networking and business improvement, working with relevant colleagues
· Developing and producing relevant on and offline promotional and delivery resources such as leaflets, flyers, case studies, stands, magazine, e-shots, etc, working with relevant colleagues
· Developing, producing, circulating and driving take up of a range of regular on and offline communications plus relevant web content and multimedia assets, including podcasts, working with relevant colleagues
· Management of our websites and ensuring they continue to develop and provide an effective and rewarding user experience, as well as effective search engine optimisation
· Acting as brand champion for all brands used, ensuring consistency in tone of voice & application of branding guidelines across all communications
· Branding control and approval of promotion materials internally and across partners, working to funder/sponsor/partner requirements and with funders/sponsors/partners as required
· Providing support to colleagues and subcontractors with contact development responsibilities and making recommendations for ongoing improvements to relevant systems and processes
· Maintenance of effective records & reporting in relation to marketing and engagement, including tracking, analysing and reporting on activity and performance, and using this as part of driving improvement and ongoing development
· Organising or supporting a range of events, from small to large scale, regular and ad hoc, across a range of Chamber brands and initiatives
· Designing, undertaking, analysing and reporting on relevant research
· Working with the SMT and relevant subcontractors/Directors to review developing technologies and opportunities and keep activities at the forefront of developments in digital marketing and delivery
· Responsibility for the membership recording and communications processes
· Working with the membership team to identify, develop/contract and promote member services, both existing and new
· Reporting to the Board on activities covered by the role
· Any other activities as required to support the company’s activities
To find out more about the job and request a job description and application form please email suzanne@cumbriachamber.co.uk
Where Business Belongs, Cumbria Chamber of Commerce sits at the heart of the Cumbrian business community with influence on a national stage. We’re committed to serving the interests of businesses of all sizes, throughout the county, through a range of services, networks and events:
* Through the Chamber we work with both members and non-members, with a great choice of events & networking, member services and more, plus work to represent the interests of the business community.
* Cumbria Business Growth Hub is our business support brand, with an offer including mentoring, start-up support, growth programmes, 1-2-1 advice, access to finance, grant schemes, tours & events and more.
* Our Made in Cumbria brand promotes Cumbrian products, especially artisan crafts, food & drink to consumers.
* We are lead partner for Cumbria’s Local Skills Improvement Plan (LSIP), working with partners to ensure Cumbrian businesses can access the skills needed now and in the future, support people to access training opportunities and highlight career pathways.
* As accountable body for the Land & Nature Skills Service for Cumbria we are supporting access to skills development and career opportunities across the sector.
So there are lots of great things going on you’d be playing a key role in supporting!
This is a full-time role, based in Carlisle, with the opportunity for hybrid and flexible working. You’d be working as part of a vibrant team, committed to making a difference to Cumbria, it’s businesses and its people. On top of competitive salary, we offer a pension, Westfield Health Benefits and Westfield Rewards, and 25 days holiday a year plus bank holidays.
The closing date for this role is Monday 16th June 9am.
If you have any questions or you’d like to chat about the opportunity and find out more before applying please contact Suzanne Caldwell, Managing Director, suzanne@cumbriachamber.co.uk.
To apply please email Suzanne, suzanne@cumbriachamber.co.uk., for an application form, which you should then email back to her.
Please note:
* As a Disability Confident Leader we are committed to actively supporting people with disabilities and long-term health conditions
* As an Armed Forces Covenant supporter we offer a range of support to service leavers, veterans, reservists, forces families and people working with the armed forces cadets (including additional leave for reservists and cadet volunteers)
* As a signatory to the Homelessness Covenant we are committed to supporting homeless people and those at risk of homelessness
This includes the offer of a guaranteed interview to anyone in these groups who meets at least the minimum criteria for the job.