Digital Marketing Manager - Salford NO AGENCIES OR FREELANCE DIGITAL MARKETING MANAGER Salary: up to 45k salary plus 3k car allowance. This role will involve some travel to our sites across the North-West so you must have a driving license and car. Location: Hybrid - a combination of office, home and field work Working Hours: 40 hours a week inclusive of breaks over 5 days worked flexibly with what's going on in the pubs Benefits: Access to enhanced pension scheme, private medical insurance, cashback medical scheme, 5 weeks holiday plus bank holidays plus retailer discounts, above statutory minimum benefits, option to buy additional holidays, 50% discount off food for up to 6 people, 50% off accommodation and an employee assistance programme offering 24/7 support and advice. As a Digital Marketing Manager at Hydes Brewery, you'll help grow our brand and drive performance across digital channels. This is a hands-on, commercially focused, performance driven digital role supporting revenue growth across our pub estate. You'll strengthen our online customer journey, improving how customers discover, engage with and interact with our pubs. This is an opportunity to combine creative thinking with data-led decision making and make a visible commercial impact. You'll manage and optimise all key digital platforms including but not limited to social, website performance, CRM optimisation and campaign reporting, using insight to improve conversion, engagement and retention. Working cross-functionally across the business, you'll translate strategy into effective activity across social, paid media, email and web. What You'll Do Implement the digital marketing strategy to enhance brand awareness and customer engagement Deliver engaging multi-channel digital campaigns aligned to the marketing calendar Plan, create and schedule social media content (Instagram, Facebook, LinkedIn), including reels and community engagement Build and optimise email campaigns and automation flows Manage website content, Google Business Profiles and online pub listings Set up, optimise and report on paid media campaigns Maintain CRM systems in line with GDPR Monitor performance across digital channels and provide clear insights Manage influencer relationships and online reputation platforms Act as first point of contact for all digital and website queries Collaborate with Operations, HR and external partners on campaign planning and delivery About You 4 years' digital marketing experience Marketing qualification (or equivalent practical experience) Strong copywriting and content creation skills Confident using website CMS, email platforms, analytics and paid media tools Data-driven, organised and able to manage multiple projects Collaborative with strong attention to detail Experience with hospitality platforms (Airship, Toggle, Reputation, GuestRevu) and an interest in hospitality. About Hydes Established in 1863, Hydes Brewery is based in Manchester has expanded to include a portfolio of nearly 50 restaurants, pubs, bars, and hotels, and continues to grow, while still retaining its family feel. We have pubs across Greater Manchester, Lancashire and throughout Cheshire including Chester and Wrexham and some in the Wirral, near Liverpool. Hydes' vision is to deliver exceptional hospitality, and it's our people that will help us achieve this. With a mission to deliver attractive environments, high quality products and exceptional service, we value our people and believe in recognising, rewarding and developing our teams. Our aim is to create a great teamworking environment in which the opinions of all are sought and valued, and to grow our future talent from within, with continued development and progression opportunities. Hydes is OpenToAll and committed to encouraging equality, diversity and inclusion among our people, and we oppose and want to eliminate discrimination and welcome your application whatever your background or situation. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We want everyone in our business to be treated with fairness and respect. If you need reasonable adjustments at any point in the application or interview process, please let us know.