Job Description
Senior Designer & Brand Manager
Location: Finchley, North London (N3 2SZ) – Full-Time, Office-Based
Experience: 5+ Years
Join One of the UK's Fastest-Growing Wellness Brands
About New Leaf Products
New Leaf is a fast-growing international health and wellness company, developing, manufacturing, and distributing premium food supplements and wellness products to customers in over 15 countries worldwide.
As we continue to expand internationally, launch new products, and build new brands, we're looking for an exceptional Senior Designer & Brand Manager to help shape the future of our brands and customer experience.
This is an exciting opportunity to join a highly entrepreneurial business and take ownership of branding across multiple markets, channels, and product categories.
The Opportunity
This is far more than a traditional design role.
While outstanding creative and design skills are essential, we're looking for someone who can think strategically about brand positioning, customer experience, and commercial growth.
You'll be responsible for ensuring our brands remain visually compelling, commercially effective, and consistently executed across every customer touchpoint, from product packaging and websites to marketplaces, retail presentations, social media, PR campaigns, and marketing assets.
You'll also play a key role in mentoring junior creatives, improving creative processes, and helping launch future brands within the business.
Key Responsibilities
Brand Management & Development
* Act as the day-to-day guardian of the New Leaf brand across all markets and channels.
* Ensure consistency across packaging, websites, marketplaces, social media, advertising, email marketing, PR activity, and printed materials.
* Develop and maintain brand guidelines.
* Conduct regular brand audits and identify opportunities for improvement.
* Support influencer, ambassador, and PR initiatives.
* Help strengthen brand awareness, positioning, and customer perception.
Creative Design & Content Creation
Lead and oversee the creation and development of:
* Product packaging and labels
* Amazon listings and A+ Content
* Shopify and website assets
* Digital advertising creatives
* Email marketing campaigns
* Social media content
* Retailer presentations and pitch decks
* Product catalogues and line sheets
* Point-of-sale assets
* Brand presentations and business decks
Team Leadership
* Manage, mentor, and support our in-house Junior Designer.
* Oversee creative workflows and quality control.
* Help strengthen and scale the internal creative department.
* Collaborate with external designers, photographers, videographers, and agencies when required.
E-Commerce & Marketplace Excellence
o Create high converting creative assets for online marketplaces.
o Ensure listings are visually optimised and aligned with brand standards.
o Work closely with the marketing and e-commerce teams to maximise engagement, conversion, and customer experience.
New Brand Development
As we expand into new categories, you'll play a key role in:
o Creating new visual identities
o Designing packaging systems
o Developing brand guidelines
o Building launch assets and marketing materials
o Bringing entirely new brands to market from concept through to launch
Skills & ExperienceEssential
Minimum 5 years' experience in a senior design role
Strong FMCG experience
Advanced Adobe Creative Suite skills (Illustrator, Photoshop & InDesign)
Experience managing or mentoring junior designers
Strong understanding of branding and visual identity systems
Experience within e-commerce and online marketplaces
Experience creating retailer presentations, brand decks, product catalogues, line sheets, and sales collateral
Excellent organisational and project management skills
Strong commercial awareness and attention to detail
Desirable
Experience within supplements, health, wellness, beauty, or consumer products
Shopify and Amazon experience
Photography, video editing, or motion graphics skills
Experience working within fast-growing entrepreneurial businesses
About You
You're more than just a designer.
You understand how branding influences customer trust, perception, and purchasing decisions. You enjoy taking ownership, thrive in a fast-moving environment, and are equally comfortable working on high-level brand strategy as you are creating assets and executing projects.
You are:
Creative
Commercially minded
Highly organised
Proactive
Results-driven
Excited by the opportunity to help build and scale multiple brands
Why Join New Leaf?
Help shape the future of a rapidly growing international wellness company
Take ownership of branding across 15+ countries
Lead the development of multiple brands and product ranges
Work directly with senior leadership and influence key business decisions
Create and launch entirely new brands from concept to market
Manage and mentor a growing creative team
Join an ambitious business with significant growth plans
Competitive salary and benefits package
Exceptional Career Growth Opportunity
This role offers significant long-term career progression as the business continues to grow and expand internationally. You will have the opportunity to play a key role in shaping not only the New Leaf brand, but also multiple future brands within the group.
As the company scales, so too will the creative function, providing opportunities to build and lead a larger team, take on greater strategic responsibility, and progress into a senior leadership position within the business. For the right individual, this is a genuine opportunity to grow alongside the company and play a major role in its future success.
Ready to Make an Impact?
If you're looking for a role where you can genuinely influence a growing international brand, take ownership, build new brands, and accelerate your career within a fast-moving entrepreneurial business, we'd love to hear from you.