Senior Marketing Effectiveness Manager
Watford Junction – 3 days a week
£85,000 + bonus | 12-month FTC
This is an opportunity to lead a high-impact marketing analytics function, guiding strategic investment decisions for one of the UK’s largest marketing budgets. You’ll head up a team of four analysts, work directly with senior leadership, and play a central role in shaping how marketing effectiveness is measured and improved.
The Role:
You’ll act as the bridge between complex analytics and commercial decision-making, translating insight into clear, actionable strategies. With direct access to the C-suite and marketing leadership, you’ll influence spend across multiple channels and ensure analytics is embedded at the heart of every major investment decision.
Key responsibilities include:
* Leading a high-performing analytics team, developing capability and output quality.
* Partnering with marketing and finance to optimise budget allocation and strategic planning.
* Overseeing the delivery of the marketing analytics roadmap, introducing new tools and approaches to improve measurement.
* Coordinating cross-functional teams and agency partners to align on performance narratives.
* Presenting insight-driven recommendations to senior stakeholders in clear commercial terms.
Your Profile:
* Proven leadership experience in marketing analytics.
* People management experience
* Experience working on marketing measurement, attribution, MMM
* Comfortable engaging with senior stakeholders and influencing strategy.
* Broad channel experience, ideally across both digital and traditional media.
* Hands-on with tools such as SQL, Python, R
* A strategic thinker who can connect data to business outcomes.