Digital Marketing Officer - Paid Search
Location: Wakefield (hybrid working may be available)
Salary: £32,000 to £33,500
Contract Type: Permanent
Hours: 37 hours per week
Role Overview
An exciting opportunity has arisen for a results-driven Digital Marketing Officer specialising in Paid Search to join a forward-thinking organisation. This role focuses on planning, delivering and optimising paid search campaigns to increase visibility, drive traffic and achieve conversion goals.
You will play a key role in managing PPC campaigns, analysing performance data and ensuring activity aligns with wider marketing and organisational objectives.
Key Responsibilities
* Plan, deliver and manage paid search (PPC) campaigns across platforms such as Google Ads and Microsoft Advertising
* Undertake keyword research, competitor analysis and audience targeting to maximise campaign effectiveness
* Monitor, analyse and report on campaign performance using analytics tools (e.g. Google Analytics)
* Optimise campaigns through A/B testing, bid adjustments and continuous performance improvements
* Manage budgets effectively to ensure maximum return on investment (ROI)
* Collaborate with internal teams to align paid search activity with wider marketing campaigns and objectives
* Produce regular performance reports with insights and recommendations
* Keep up to date with industry trends, platform updates and best practice in paid media
Person Specification
Essential:
* Experience managing paid search campaigns (PPC)
* Strong analytical skills with the ability to interpret data and make evidence-based decisions
* Experience using tools such as Google Ads, Google Analytics and keyword planning tools
* Excellent organisational skills and attention to detail
* Ability to manage multiple campaigns and meet deadlines
* Strong communication skills, both written and verbal
Desirable:
* Google Ads certification or equivalent
* Experience with paid social advertising
* Knowledge of SEO principles
* Experience working with content management systems (CMS)
What We Offer
* Competitive salary within Grade 7 (£32,000 - £33,500)
* Permanent, full-time role (37 hours per week)
* Flexible/hybrid working options (where applicable)
* Opportunities for professional development and training
* A supportive and collaborative working environment
If this is you **apply now**
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