This job is with Mindshare, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Description UL FOODS - COMMUNITY STRATEGIST
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary and Impact
We are seeking a Community Strategist within the Global Invention team at Mindshare. This role will play a key role in supporting the delivery of the community, social and creator work from Mindshare, focusing on Unilever Food brands.
As a Community Strategist, this role will focus on understanding the human element to media, to truly understand the voices and leaders within our audiences and how they exist within social and beyond. As part of this, you will be responsible for supporting our audience work, deep diving into the communities that make up the target audience of key brands, uncovering social rich insights by exploring the conversations they are having on social, as well as the behaviours and drivers that we can leverage to turn social scrollers into Unilever customers. An understanding of or interest in audience data and tools is ideal but not essential.
Within community strategy, you will also be responsible for supporting the influencer marketing workstreams. You will act as an influencer specialist to inform best-practice, provide some operational and activation support and in collaboration with the creative team, propose creative ideas for activating creators as part of media campaigns across Unilever's food brands.
The Ideal Candidate
You are ready to produce creative strategies that reach deep into the hearts of communities and bring global brands to life across social and beyond. With a proven history in developing and executing strategy across creators, communities and audiences on social, you're ready to take on a pivotal role within the Unilever strategy team, championing new ways of thinking about audiences as well as identifying influencer opportunities within a global and multi-market environment.
You live and breathe social, are passionate about what's happening in culture and are immersed in the world of trends, understanding how to turn socially rich insights into community-first strategy and creative, creating campaigns that show we understand the audience and the world and culture that they play in. TLDR; You're looking for a role where you get to turn a love for internet culture, social content and trends into a job.
You are excited to work as part of a dynamic and growing team, bringing new ways of thinking to the table. You demonstrate excellent attention to detail and accuracy in output and meeting deadlines, as well as strong organization to meet client expectations, manage multiple projects across brands with different stakeholders and timelines.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: o
Be Extraordinary by Leading Collectively to Inspire transformational Creativity. o
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. o
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Essential Criteria
A strategic thinker who understands what makes audiences tick, deeply immersed in social and cultural trends, with a strong instinct for what drives these behaviours and how we can tap into the conversations of communities Strong analytical skills, with the ability to interpret data and insights to inform strategy and storytelling A creative storyteller with experience developing compelling strategies and excellent presentation skills - confident working closely with internal teams to sell in big ideas and community-first thinking Understanding of the media landscape and possible media partners who speak to communities Understanding of influencer marketing, covering strategy, creative and industry best practice Comfortable working in a fast-paced environment where no two days are the same Proven experience in an influencer agency or social based role
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted
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