GlowMetrics is a specialist digital agency dedicated to data-driven growth. As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and advanced data analytics. We partner with a diverse portfolio of clients- from large-scale e-commerce retailers to prominent non-profit organisations- to deliver transparent, measurable and effective digital campaigns.
Our team consists of Digital Analytics and Marketing experts and we are seeking a highly skilled Paid Media Specialist to join the team and lead the strategy, execution, and optimisation of performance marketing campaigns. In this role, you will go beyond standard media buying; you will leverage GlowMetrics’ core expertise in analytics to ensure every campaign is built on a foundation of robust data, ensuring that budget allocation is driven by accurate attribution and granular measurement (GA4/GTM), rather than vanity metrics.
Key Responsibilities
1. Campaign Strategy & Execution
* Develop and manage comprehensive paid media strategies across Google Ads (Search, Shopping, Display, YouTube) and Paid Social (Meta, LinkedIn, TikTok).
* Oversee monthly media budgets, ensuring pacing is accurate and CPA/ROAS targets are met or exceeded.
* Conduct thorough research, audience segmentation and competitor analysis to identify growth opportunities.
* Develop concise, impactful ad copy tailored to specific audience segments.
* Manage the full campaign lifecycle: from proposal and forecasting to setup, daily optimisation, and post-campaign analysis.
2. Data, Tracking & Measurement
* Collaborate with the Analytics team to audit and implement tracking infrastructure prior to campaign launch.
* Utilise Google Tag Manager (GTM) to troubleshoot pixel firing and conversion tracking issues.
* Ensure seamless integration between ad platforms and Google Analytics 4 (GA4) to maintain data integrity and accurate attribution.
3. Reporting & Visualisation
* Move beyond basic platform reporting by creating dynamic, automated dashboards using Looker Studio.
* Provide narrative-driven monthly and quarterly reports that translate complex performance data into actionable business insights for clients.
* Lead client performance reviews, presenting technical data clearly to non-technical audiences.
4. Testing & Innovation
* Design and execute A/B and multivariate tests for ad copy, creative assets, and landing pages.
* Stay abreast of industry changes (e.g. privacy regulations, cookie deprecation, AI automation in ads) and proactively adjust client strategies to mitigate risk.
Candidate Profile
Essential Qualifications:
* Experience: Minimum 2–4 years of proven experience managing paid media accounts (Agency experience preferred).
* Technical Proficiency: Advanced knowledge of Google Ads, Meta Ads, LinkedIn Ads Manager, Google Analytics 4 (GA4).
* Analytical Mindset: Strong proficiency in Excel/Google Sheets/optimisation of feeds and data visualisation tools.
* Certifications: Current or recently lapsed Google Ads and Analytics Certifications are required.
Desirable Skills:
* Working knowledge of Google Tag Manager (implementation of campaign tags, triggers and variables).
* Experience with programmatic display.
* Experience in SEO / GEO.
* Experience with image and video creation / proficiency Canva or Adobe Creative Suite.
Core Competencies:
* Strategic Thinking: Ability to see the "big picture" of how paid media integrates with SEO, UX and wider business goals.
* High Attention to Detail: Meticulous approach to budget management and campaign set-up.
* Critical Thinking: A proactive approach to problem-solving, capable of looking beyond surface-level metrics to diagnose the root causes of campaign performance and challenge existing assumptions.
* Communication: Articulate, professional and capable of building trust with senior client stakeholders.
Benefits
* Competitive Salary: Based on experience.
* Professional Development: Access to exclusive Google training, industry conferences, and funded certifications.
* Flexible Working: Hybrid working policy supporting work-life balance.
* Additional Perks: Cash back on everyday medical expenses, additional leave accrual based on tenure.
* Company Culture: A collaborative, knowledge-sharing environment with regular team events and a focus on employee well-being.