Job Description
Job Title: Paid Media Specialist
Location: Hybrid (Altrincham office 3 days per week, 2 days remote)
Salary: £30,000 – £40,000 (depending on experience)
Introduction:
We're growing fast at Digital Rewards Group, and we’re looking for a Paid Media Specialist with a passion for performance marketing. Reporting to our Head of Marketing, you'll manage and optimise campaigns across our paid media channels to drive acquisition and engagement for our leading consumer products – including Kids Pass, Days Out, and Global Hotel Pass.
Key responsibilities:
1. Plan, launch, and optimise paid media campaigns across Google, Meta, TikTok, Microsoft, LinkedIn, and emerging platforms.
2. Write compelling ad copy, build creative briefs, and collaborate with design to develop engaging visuals.
3. Continuously analyse performance and refine audience targeting, budget allocation, creative assets, and messaging.
4. Leverage GA4 and attribution tools to monitor KPIs, conversion funnels, and user behaviour.
5. Work closely with CRM, retention, partnerships, design, dev, and product teams to align strategy and maximise impact.<...