My client is a leading and well‑known branded F and B business operating at a national level, with an exceptional track record in growth across the On and Off trade. This business has an iconic portfolio of products with significant growth this year.
We are looking for an Off Trade Controller who can lead and optimise the wholesale and buying group strategy, develop and grow the existing business and manage the field sales function to ensure brand growth. The Off Trade Controller will directly be responsible for national relationships including Brakes, Bidfood and Creed.
This is a fantastic role for someone who is hungry and ambitious. Candidates are required to come from a senior level within a Drinks FMCG business with a proven track record in commercial success across accounts mentioned.
Company Benefits
* Competitive package, excellent bonus commission and travel allowance
* Private healthcare, extended holiday leave, pension scheme
* Discounted products and additional company perks. Succession and PDP plan implemented.
Off Trade Controller Responsibilities
* Take ownership of the off‑trade P & L across key wholesale and foodservice partners.
* Build and optimise route‑to‑market strategies, ensuring effective coverage across wholesalers, managed groups, and independents.
* Analyse market dynamics and competitive trends to identify growth opportunities and areas of focus.
* Implement commercial planning processes, ensuring accurate forecasting, budget delivery, and alignment to business objectives.
* Manage and strengthen wholesale relationships, securing long‑term partnerships that unlock business growth.
* Develop regional on‑trade sales strategies, balancing new business acquisition with account development.
* Act as a senior commercial leader, providing strategic insights to the executive team and influencing the wider commercial agenda.
The Ideal Off Trade Controller
* Proven leadership experience within the drinks industry, ideally across multiple categories.
* A strong track record of managing field sales teams and delivering growth in the Off Trade.
* Expertise in wholesale and route‑to‑market structures within drinks FMCG.
* Demonstrable success in commercial planning, P & L ownership, and market analysis.
* Excellent relationship‑building skills, with the ability to engage customers at all levels.
* Ambition, drive, and a strategic mindset paired with hands‑on execution.
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