About the role
The Senior Employer Brand Specialist is responsible for shaping and amplifying how the organisation is perceived as a place to work. This role connects TA marketing and communications, translating the company’s culture, values, and employee experience into compelling narratives that attract, engage, and convert the right talent. Recruitment marketing is the engine of this role: building always‑on campaigns, managing candidate‑facing channels, and driving measurable pipeline impact. The role is hybrid with 2‑3 days in our Birmingham HQ.
What You Will Do
* Own and execute the full recruitment marketing strategy, from awareness through to application, supporting the needs of Talent Partners across all target talent segments and geographies.
* Design and manage multi‑channel campaigns across professional and social media, LinkedIn, Indeed, Instagram, programmatic job advertising, etc., to drive qualified applicant flow.
* Build talent pipelines through targeted nurture campaigns, CRM sequencing, and retargeting, working closely with Talent Partners to align marketing activity to live roles and future hiring plans.
* Develop audience‑first messaging frameworks for different candidate personas (e.g. early careers, engineers, commercial, leadership), ensuring content is tailored to their motivations, values, and channels.
* Manage recruitment marketing, optimising the channel content based on cost‑per‑applicant, cost‑per‑hire and quality‑of‑hire data.
* Partner with Talent Partners to create job ad copy that converts by moving away from generic role descriptions toward content that reflects genuine culture and opportunity.
* Work with complementary functions to ensure career‑site content and landing pages are optimised to improve candidate generation and conversion.
* Oversee job board and media partnerships, negotiating contracts and managing vendor relationships to maximise reach and ROI.
* Lead campaign planning around high‑volume hiring periods, new market entries, or hard‑to‑fill roles by building bespoke go‑to‑market approaches for each.
* Track, report, and act on recruitment marketing metrics including impression‑to‑click rates, apply rates, source‑of‑hire and candidate quality by channel.
* Conduct competitor intelligence analysis: Carry regular audit/analysis for competitors’ employer brand activity, including initiatives and career page styling.
* Implement AI automation wherever possible across all aspects of the Employer Branding lifecycle.
What You Will Have
* Proven experience in employer brand, recruitment marketing or talent acquisition marketing.
* Hands‑on expertise running social and programmatic advertising campaigns, with the ability to set up, manage and optimise campaigns directly.
* Strong copywriting ability to write compelling job ads, campaign copy, social content and longer‑form employer brand narratives.
* Experience developing or refreshing an EVP, including research, stakeholder engagement and creative output.
* Proficiency with recruitment marketing platforms and applicant‑tracking systems.
* Data‑literate: comfortable with campaign analytics, A/B testing and making decisions based on performance data.
* Strong project‑management skills to run multiple campaigns and workstreams simultaneously.
Legal
Please note, applicants must have the legal right to work in the UK at the time of application.
Benefits
Wellbeing
* 26 days’ holiday + bank holidays (plus the option to buy more) and 1 paid volunteering day every year.
* Exceptional family leave: 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave.
* Robust sick pay: up to 13 weeks full pay + 13 weeks half pay.
* 24/7 Employee Assistance Programme.
* Private medical insurance for everyone, no medical‑history exclusions.
Financial
* Performance‑based rewards tailored to your role, from company‑wide bonuses to OTE and commission structures.
* Income protection: up to 75% salary for 5 years if you ever need it.
Career Development
* SkillsHub learning platform with leadership pathways, future‑manager training and an extensive online library.
* Access to external training and apprenticeships.
Giving Back
* MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding.
* Pennies from Heaven – Donate the pennies from your pay check to help make a difference without lifting a finger.
Additional Flexible Benefits
* ULEV car scheme with 1,000+ models.
* Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover.
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