Overview
We are seeking a talented and experienced Digital Marketing Manager to lead our marketing efforts and drive our online presence. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, email marketing, and social media management. This role requires excellent communication skills, leadership abilities, and a passion for staying ahead of digital trends. As the Digital Marketing Manager, you will be responsible for developing and implementing effective marketing campaigns that align with our business objectives.
Duties
* Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive customer engagement.
* Manage SEO initiatives to improve organic search rankings and increase website traffic.
* Oversee project management for various marketing campaigns, ensuring timely delivery and adherence to budget constraints.
* Utilise Adobe Photoshop to create visually appealing marketing materials.
* Maintain and update the company website using WordPress, ensuring content is relevant and optimised for search engines.
* Manage Google Ads campaigns to maximise return on investment (ROI) through targeted advertising efforts.
* Conduct thorough analysis using Google Analytics to track campaign performance and make data-driven decisions.
* Craft compelling copy for various platforms, including email marketing campaigns and social media posts.
* Lead social media management efforts across multiple channels to engage with our audience effectively.
* Collaborate with B2B partners to develop tailored marketing strategies that meet their needs.
* Prepare presentations using Microsoft PowerPoint for internal meetings and client pitches.
Skills
* Proven experience in digital marketing management with a strong focus on B2B marketing strategies.
* Proficiency in SEO techniques, Google Ads, Google Analytics, and email marketing platforms.
* Excellent project management skills with the ability to manage multiple tasks simultaneously while meeting deadlines.
* Strong copywriting skills with an eye for detail in written communication.
* Familiarity with Adobe Photoshop for creating engaging visual content.
* Solid understanding of social media platforms and their role in digital marketing strategies.
* Proficient in Microsoft Office applications, including Excel for data analysis and reporting purposes.
* Exceptional organisational skills with the ability to prioritise tasks effectively in a fast-paced environment.
* Strong leadership qualities with the ability to motivate and guide team members towards achieving common goals.
* Excellent communication skills in English, both written and verbal. Join us as we continue to innovate in the digital space
Job Types: Full-time, Graduate
Pay: £26,454.47-£50,987.08 per year
Benefits:
* Flexitime
* Free parking
* Health & wellbeing programme
* Life insurance
* On-site parking
* Private dental insurance
* Private medical insurance
* Sick pay
* Work from home
Work authorisation:
* United Kingdom (required)
Work Location: In person