Overview
Join to apply for the Digital Marketing Manager role at The AA.
For over a century, we have evolved to become the nation’s leading motoring organisation, offering a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Digital Marketing Manager means you’ll play a crucial role in our success and be part of this exciting motoring journey.
This is the job. We’re looking for a Digital Marketing Manager to join our Group Digital Marketing team and lead paid media activity across our Insurance and SMR (Service, Maintenance & Repairs) businesses. Reporting to the Group Head of Performance Marketing, you’ll shape and deliver digital strategies across Paid Search, Display, and Paid Social. You may also support other areas of The AA Group, including Roadside, AA Cars, Finance, Driving School, and DriveTech. This is a hands-on, performance-driven role where you’ll manage agency partners, optimise multi-channel campaigns, and collaborate with internal stakeholders to drive measurable results. You’ll bring strong commercial acumen, technical know-how, and a test-and-learn mindset to continuously improve campaign performance, measurement, and creative execution.
Responsibilities
* Own and execute digital marketing strategies across Paid Search, Display, and Paid Social.
* Manage agency partners and third-party suppliers to deliver best-in-class campaign performance.
* Collaborate with internal teams including Brand, Compliance, Finance, and Design to align activity with business goals.
* Lead testing roadmaps across creatives, ad copy, and landing pages.
* Analyse performance data, optimise campaigns, and present insights to senior stakeholders.
* Ensure smooth ad operations and support tagging/tracking requirements in partnership with analytics teams.
What you’ll need
* Strong demonstrable hands-on experience in Digital Marketing, with deep expertise in PPC (Google, Bing) and Paid Social across large-scale campaigns.
* Proven ability to optimise paid media spend across channels, managing budgets exceeding £2 million, with a strong focus on performance and ROI.
* Experience working both agency-side and in-house, with the ability to confidently manage third-party suppliers and build collaborative relationships.
* Technically proficient in MarTech and AdTech platforms including Google Ads, Microsoft Ads, SA360, DV360, Campaign Manager, and Google Analytics.
* Strong analytical and commercial acumen, capable of interpreting KPIs, forecasting, and presenting insights to senior stakeholders.
* Excellent communicator and team player, able to simplify technical concepts, influence cross-functional teams, and thrive in a fast-paced, results-driven environment.
Benefits
* 25 days annual leave plus bank holidays + holiday buying scheme
* Worksave pension scheme with up to 7% employer contribution
* Free AA breakdown membership from Day 1 plus 50% discount for family and friends
* Discounts on AA products including car and home insurance
* Employee discount scheme including a car salary sacrifice scheme and discounts on healthcare, shopping, holidays and more
* Company funded life assurance
* Diverse learning and development opportunities to support career progression
* Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.
Other information
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
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