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Our client, a leading beverages company, is hiring a Digital Merchandiser to execute digital strategies for all customer journeys. support the Merchandising department with reporting, data input and item/offer setup. You will identify and resolve system and customer issues.
Responsibilities
* Analysing key product and category trends from internal and external search data and implementing trading opportunities
* Monitoring search/category/landing page CTRs and CVRs and improving performance through A/B testing, page personalisation, ranking strategies and AI integration.
* Championing customer journeys and experience through the optimisation of promotional campaigns/pages online, relevance and useability of search and navigability of product range.
* Ensuring product details are captured, displayed and optimised effectively for customers, SEO and performance marketing.
* Work collaboratively with all commercial departments to simplify digital strategy and propositions.
* Ensuring all products are accurately listed and well represented with persuasive stories, accurate attributes and social proof.
* Brief online creative and manage ad-hoc changes to the website, such as promotional information, content updates and product amends through Adobe Workfront.
Requirements
* Strong understanding of the online customer journey and consumer behaviour.
* Demonstrable ability to interrogate data and make data-led decisions.
* Working knowledge of SEO and performance marketing.
* Experienced Microsoft Office user, especially Excel.
* Experience with Digital Merchandising or search/browse platforms.
* Experience with analytic tools like Adobe, PowerBI or Google Analytics.
* A passion for wine or a willingness to learn.
This is a full-time, permanent position working Monday-Friday. This is a hybrid role with a minimum of 2 days in the office in Theale.
Our client offers an excellent remuneration package and excellent career progression prospects.
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