Marketing Executive - Vet Direct and CVS Buying Groups
We are currently seeking a Marketing Executive to provide support to the Marketing Manager by creating and executing an annual marketing and communication plan, through multiple medium, focussing on our customers, suppliers and products. This marketing team are responsible for generating high quality, effective marketing and communications to drive our businesses, Vet Direct, MiVetClub and VetShare towards budget and strategic goals.
Vet Direct is a multi-functional supplier for progressive veterinary practices; fulfilling consumable, uniform, instrument and equipment needs. MiVetClub and VetShare are buying groups that are delivering extensive procurement packages for independently owned veterinary practices, to empower them to deliver affordable and high quality veterinary services to their customers. As part of the CVS Group our drive is our people; who are knowledgeable and passionate about customer care and animal welfare.
This is a home-based role with occasional travel to our offices, events or key stakeholders. This is a permanent position working 40 hours per week Monday to Friday.
Key duties and responsibilities include:
1. Support development and execution of the marketing strategy and plan
2. Create branded collateral to support field teams, customers, members and suppliers
3. Day to day management of websites, content strategy and co-ordination of website development roadmap
4. Support other members of the business with outbound customer communications and interactions ensuring a consistent brand message
5. Create campaigns and automated programs to retain customers and members, increase order value as well as converting prospects into customers.
6. Work with internal teams e.g Technical Support Team or Relations Team to create and promote engaging education and content
7. Manage the day-to-day social media presence and content across key brands as determined by the strategy
8. Be the “go to” person in marketing for the CRM system supporting any data management requirements and data analysis of campaigns
Key skills and experience required:
9. Previous experience of managing social campaigns and using management tools
10. Proven success in delivering multi-channel campaigns
11. Competent in Google Analytics, Microsoft products and survey tools. Adobe suite and video editing would be a bonus
12. Good inter-personal skills to quickly build strong working relationships with both internal and external stakeholders
13. Experience managing multi-channel campaigns
14. Demonstrable experience of working well in multi-disciplined/cross-functional teams
15. Proven marketing experience in a business to business environment
16. Ideally a marketing qualification but not essential
17. Experience managing multi-channel campaigns
18. Experience within veterinary ideal but not essential
19. Experience within CMS systems, databases and email marketing systems
20. Competent in Google Analytics, Microsoft products and survey tools. Adobe suite and video editing would be a bonus
In addition to a salary of £28, - £32, DOE, we offer a range of company benefits including;
21. Up to 7 weeks annual leave plus Bank Holidays (or equivalent) with our Buy/Sell holiday scheme - allowing you to purchase an additional two weeks of annual leave or sell one weeks leave
22. Receive an extra days leave each year in your first 5 years at CVS
23. Company workplace pension scheme
24. Discounted gym membership
25. Cycle to work scheme
26. Save As You Earn
27. Staff discount of services, medication and food