Gonzalez Byass is a leading distributor of premium wines and spirits, renowned for our award-winning portfolio, exceptional producer partnerships, and commitment to quality.
With a heritage spanning almost 200 years and a dynamic UK commercial business, we work with some of the most respected names across hospitality, wholesale, and retail.
We are seeking an ambitious and commercially driven Business Development Manager – Wholesale to accelerate growth across key regional on-trade and independent wholesale customers, while building strategic relationships with national wholesale partners.
This is a highly visible, autonomous role with significant opportunity to shape commercial success across a critical territory.
The Role
Reporting into the Sales Director & Head of On-Trade, you will be responsible for driving sales growth and distribution across:
* Independent on-trade accounts
* Regional wholesalers
* National wholesale partners including businesses
You will identify new commercial opportunities, strengthen strategic partnerships, and ensure our portfolio is effectively activated and championed throughout the route-to-market.
This is a home-based field role requiring regular travel across the territory.
Key Responsibilities
Wholesale & Regional Account Development
* Build and develop strong commercial relationships with regional and national wholesale customers
* Identify and convert new business opportunities across independent and regional on-trade channels
* Deliver sustainable volume and value growth across wines and spirits
* Lead commercial negotiations and annual business planning
* Work closely with wholesaler field sales teams to drive distribution and brand advocacy
* Deliver training, tastings, and commercial activation initiatives
* Support customer-facing events and regional trade engagement
* Partner with marketing, brand, customer marketing, and national account teams
* Execute regional activations aligned to brand strategy
* Deliver accurate forecasting and pipeline reporting
* Monitor KPIs and performance against targets
* Provide regular territory and account reviews
About You
We’re looking for a commercially astute drinks professional with a strong track record of developing wholesale and on-trade business. You will have a combination of the following:
* Proven B2B sales experience within wines & spirits
* Experience managing regional wholesalers and/or national wholesale groups
* Strong understanding of UK route-to-market structures
* Full UK driving licence
* Existing relationships with wholesale groups and regional drinks buyers
* Strong on-trade network
* Entrepreneurial and self-motivated
* Highly organised and strategic
* Strong relationship builder
* Commercially analytical
What We Offer
* Performance-related bonus
* Private medical insurance
* WSET sponsorship and ongoing development
* Supplier tastings and international trips
* 25 days holiday + bank holidays
* Additional holiday linked to service
Why Join Us?
This is a rare opportunity to take ownership of a strategically important territory and work with one of the most respected portfolios in the drinks industry.
You’ll have the autonomy to build meaningful partnerships, shape commercial success, and make a visible impact within a growing business.
* Territory: North of England, Northern Ireland, Northern Home Counties, Midlands
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