Paid Social & Performance Lead, Lifestyle, London, SE London
A fast-growing consumer brand is looking for a hands-on Paid Social & Performance Lead to own acquisition strategy across multiple international markets.
Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative-led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.
The Role
* Own paid acquisition across Meta, TikTok, Google, Snapchat and X
* Lead channel strategy, budget allocation, optimisation and reporting
* Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
* Work closely with creative teams to build and iterate high-performing ads
* Run structured testing across audiences, creative, placements and bidding
* Manage international campaign activity across multiple markets
* Deliver clear forecasting, pacing and performance insight to leadership
About You
* Strong hands-on paid social buying experience, particularly across Meta and TikTok
* Proven track record scaling performance campaigns profitably
* Deep understanding of direct response and lead generation
* Commercially minded and highly data-driven
* Comfortable working closely with creative and production teams
* Experience across international markets is highly desirable
* Exposure to gaming, prize draw or regulated consumer sectors is a plus
Why Join?
* High-impact role with real ownership
* Fast-paced, performance-led environment
* Opportunity to shape acquisition strategy at scale
* Close collaboration with senior leadership and creative teams
Get in touch on to find out more.