Take ownership of the end-to-end planning of integrated campaigns within your assigned product vertical, working with cross-functional teams to deliver consumer centric strategies, engaging creative solutions and flawless execution that directly contributes to the product line's performance. As Campaign Planner, you are a heartbeat of in-market delivery, ensuring campaigns are coordinated with precision and clarity to translate marketing strategies into real-world impact.
What you’ll be doing…
* Support the delivery of integrated game campaigns for Fixed Prize Games (Set for Life, Thunderball and seasonal cross -portfolio initiatives) every year.
* Develop optimum end-to-end campaign project plans:
* Aligning all stakeholders along the way to key timings and outputs
* Identifying and planning around inter-dependencies
* Troubleshooting and replanning
* Proactively identify and flag execution risks and work cross-functionally to resolve them.
* Delivering campaigns to market on-time and to budget through careful stakeholder management
* Effectively facilitate the delivery of the key outputs during the campaign development process, including campaign strategy, creative platform, channel activation plans, creative requirements and creative toolkits
* Managing final sign-off of internal creative hub output (production and digital files) in accordance with the campaign development process
* Managing internal and external stakeholders (clients, agencies and suppliers)
* Champion process improvements, capturing and applying lessons learnt to future campaigns
* Lead post-activation reviews, tracking execution quality, timing, and visibility.
* Capture feedback from agencies, retailers, and internal teams — identifying lessons and opportunities for improvement.
* Drive continuous improvement by refining planning processes and raising executional standards.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.
* Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
* Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year licence
* Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
* Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.
We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.
Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
Requirements
* Project Management - proven experience delivering multi-channel campaigns: developing timing plans, identifying interdependencies, highlighting delays and implications, ability to juggle shifting priorities, facilitation of cross functional working and briefing, defining working processes and signoffs.
* Digital Production & Digital Champion - experienced in the project management of rich media and standard display campaigns: working with digital performance teams, publishers and digital designers to brief digital creative development and builds.
* Print Production - understanding of artwork and print production processes and timings.
* Cross-functional working - has significant experience in managing cross functional teams (upwards, sideways and downwards in the delivery of integrated campaigns) by keeping the team on track and identifying key decisions (what and when).
* Campaign Process - extensive experience driving activity through an end-to-end campaign development process to deliver integrated, through-the-line campaigns, on time and to budget. Has a good understanding of the cross-functional process between clients and agencies to develop campaign strategies and creative output.
* Creative experience - working collaboratively with creative agencies and briefing internal creative studios. Proven conceptual knowledge of a breadth of creative disciplines including design, content development and front-end development across print, retail, online and digital to manage complex deliveries and/or identify and implement alternative delivery solutions.
* Budget Management/Commercial Astuteness - previous experience in managing budgets and understanding the importance of commercial delivery.
* Evaluation - can draw clear conclusions from multiple sources of information.
* Takes Charge, Makes things Happen & Delivers Great Outcomes - positive, can-do attitude. Can take charge of difficult challenges. Able to inspire, lead and coordinate cross-functional teams. Takes personal accountability to deliver campaigns efficiently and on-time. This includes being delivery-minded, seeing planning as a performance-critical discipline.
* Thinks Differently - naturally curious, challenges the norm. Always looking to improve processes. Champions innovation in the print and digital space. You will embody an always improving mindset, reflecting, learning, and adapting to raise the bar every cycle.
* Influences, Builds Strong Relationships and Acts Together - excellent stakeholder management, including confidence/assertiveness in dealing with senior stakeholders, with strong influencing skills. Has an opinion to offer.
* Agility to Adapt and deal with Pressure - confident handling difficult situations and managing conflicting stakeholder views. Can think on their feet, deals with change proactively and resiliently, and focuses on the best solutions for the business. You will be calm and clear, keeping pace under pressure and managing multiple moving parts.
* Personal Development - always looking to better themselves - understanding of their own areas for development.
* Workfront experience an advantage.
* Exposure to agile marketing practises.
Benefits
* 26 days paid leave (plus bank holidays)
* Annual bonus scheme
* 2 x Life Days
* 4 x Salary of Life Insurance
* Pension: we’ll match your contribution up to 8.5%
* Single Private Health Cover
* £500 Wellness Allowance
* Income Protection
* Enhanced parental leave (maternity and paternity)
* Eye Care, Dental and Cycle To Work schemes