Job Description
1. Act as a member of the executive team (ELT), bringing the consumer's perspective to strategic discussions and supporting the Managing Director (MD) and other leaders in making market-driven decisions.
2. Lead and inspire the marketing team, building a high-performing, collaborative group that delivers results, drives innovation, and continuously develops talent.
3. Assume P&L responsibility for brands
4. Use market and consumer insights to shape and drive the brand and marketing strategy, ensuring the brand is strong, positioning is clear, and initiatives deliver tangible results.
5. Own the portfolio and innovation strategy, managing categories, product launches, and mix performance to turn market opportunities into profitable growth.
6. Plan and execute integrated marketing campaigns across launches, packaging, innovations, and digital channels, focusing on ROI and strengthening the brand.
7. Ensure alignment with all areas of the company to ensure marketing strategies are aligned and deliver maximum impact.
8. Support the company's expansion by driving strategic marketing initiatives that enable distribution growth and access to new segments in the US.
9. Manage the budget and performance indicators, controlling KPIs, portfolio profitability, and efficient use of resources while fostering a results-oriented management culture.
10. Work closely with the Managing Director to align on strategic guidelines.