Amazon has spent years building one of the world’s most efficient and optimised supply chains. Meet the Amazon Multi-Channel Fulfilment (MCF) team who are leveraging this supply chain to deliver best in class services for customers and clients. Our vision is ambitious - to fulfil orders for every customer in the world, regardless of where the transaction occurs.
We are looking for an experienced Senior Marketing Manager to drive growth for Amazon's Multi-Channel Fulfillment (MCF) business, focusing on B2B seller acquisition and retention across our key marketplaces incl UK, EU and Japan. The role is foundational to define, launch and scale global marketing campaigns that support MCF’s International expansion.
You'll have a proven track record in B2B lead generation, paid campaign execution, and cross-functional marketing leadership required to scale our fulfillment services across diverse seller segments.
Key job responsibilities
- Lead the strategy, development, and execution of integrated multi-channel campaigns designed to drive awareness, consideration and demand for Amazon Multi-Channel Fulfilment across our International marketplaces.
- Develop and execute comprehensive B2B marketing strategies to drive MCF adoption among enterprise and mid-market sellers
- Design and optimize multi-touch lead generation campaigns across digital channels, targeting decision-makers in e-commerce, retail, and manufacturing sectors
- Partner with Sales teams to ensure seamless lead handoff and optimize marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion rates.
- Collaborate across a dynamic ecosystem of stakeholders from multiple functions (business, insights and measurement, creative, and other marketing teams) at a local, regional and global level.
- Partner with external agencies in support of world-class marketing campaigns creation and execution.
- Leverage internal Amazon marketing channels, as well as external marketing channels.
- Manage budget with accountability for campaign return on investment (ROI).
- Develop mechanisms for scalability across multiple marketplaces.
- Manage cross-functional project timelines and execution plans
- Ensure clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
About the team
Multichannel Commerce & Fulfillment (MCCF) is helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. MCCF is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Strong analytical and problem-solving skills, with the capacity to leverage data to drive informed decision-making.
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization.
- Experience in audience segmentation and targeting.
PREFERRED QUALIFICATIONS
- Experience using SQL to pull data and metrics to deliver reports
- Previous experience in SaaS, logistics, e-commerce platforms, or marketplace businesses.
- Familiarity with marketing to small and medium businesses (SMB) as well as enterprise accounts.