1815 - Account Executive, Paid Search
Role Summary And Impact: As a Paid Search Account Executive, you will be responsible for the execution of paid search activity. This includes keyword research, campaign building, working with the Global Hub on daily governance and optimisation, and in‑depth data analysis. You will also be accountable for accurate media plans, on‑time billing, and reconciliations.
Responsibilities
People
* Collaborate with and support other team members (including the Global Hub) in the execution of effective paid search campaigns for clients.
Product
* Ensure adherence to the WPP650 Way for Paid Search on your clients and contribute to the development of our products.
* Make full use of the technology available, adopting 3rd and 1st party tools & technology (e.g. Unlock, WPP Media Automations Portal, etc.).
Operations
* Make sure that service level agreements are met, with tasks managed through our project management suite.
* Contribute to client meetings and participate in ongoing client engagement.
* Support the day‑to‑day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
* Ensure that wider client or team deliverables (such as actionable insight reports and reporting) are prepared and maintain quality of output.
Profile
* Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider WPP Media training & events, and more.
Performance
* Effectively manage your paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
* Work closely with line managers to plan and execute a best‑in‑class Paid Search strategy in line with the WPP650 Way.
* Carry out performance analysis, internal data maintenance, issue identification and implementation of solutions.
* Carry out daily campaign and budget management checks.
* Work with colleagues in the Global Hub to ensure daily diagnostics and governance is achieved to the highest standards.
* Spot trends & patterns in data, fix alerts & anomalies before they become a problem.
* Effectively communicate with line managers, client team and client contacts regarding deadlines and delivery of work.
Growth
* Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients.
Measures for success in this role will include: no account errors, accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, and overall progress of clients against the WPP650 Search Maturity Framework.
Skills & Experience
We are looking for candidates who are self‑starters, want to succeed and have a desire to push the boundaries. An interest in digital marketing, specifically Paid Search and cross‑platform campaign formats (e.g. Performance Max, Microsoft Audience Network, etc.) is required. Successful candidates will have an analytical mindset coupled with creativity.
Essential Requirements
* Done research on Paid Search with evidence of completed certifications (Google Ads and Microsoft Ads).
* Affinity for numbers and basic data analysis knowledge, keen to drive continued excellence.
* Strong Microsoft Office skills, including Excel & PowerPoint.
* Ability to manage time effectively and work as part of a group.
* Proactive; confident to question the status quo.
* Can focus on causation, not just correlation of data & performance; identify insights, make them actionable, and execute.
* Immaculate attention to detail.
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also lead optimistically, firmly believing in and championing growth and development for every individual. This allows employees to leverage the extensive global WPP Media & WPP networks, pursue passions, build connections, and learn at the cutting edge of marketing and advertising.
We create an open environment built on trust and respect, where everyone feels belonging and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package includes competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity Employer
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in an open and supportive environment.
Please note this is a UK‑based role and requires individuals to have the right to work in this location.
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