Responsibilities
Representing the L'Oreal Luxe Multi-Brand Skincare portfolio, you will be the National face of the brand's Skincare Category across the UK & Ireland. Bring to life our brands' heritage and values in store, whilst developing partnerships to drive retail business within key retailers and store teams. You will also be a key partner in building advocacy and working with influencers. Your mission is to inspire our customers to drive engagement, loyalty and performance of the brands.
Key Job Accountabilities
* Develop Business through Sales & Events – Top Doors UKI (60%):
o Skincare Performance Leader – driving category growth through in‑store events, on‑counter beauty tech experiences and beauty room appointments.
o Generate turnover, brand awareness and loyalty through events and PR.
o Develop CRM at POS & online to build customer loyalty.
o Follow main KPIs including customer satisfaction/MS and take action to further develop them.
o Drive POS events and sell at POS (Priority on top doors): applying skincare through events, animations, skincare masterclasses, photo shoots, backstage, embodying brand image, attitude & service level.
o Offer elevated skincare treatments for VIP clients in top doors.
* Develop BA's Skincare Expertise through Training & Coaching (20%):
o Adapt training material & techniques, developing customer‑centric skincare routines with application techniques to support effective sales.
o Support training and development of Skincare Expert Community and BAs on products, 7‑step selling method: link & cross‑selling.
o Coach Skincare Experts & BAs at POS to ensure they are reaching KPIs.
o Up‑skill BA knowledge & know‑how in top doors by being a role model.
o Animate a Skincare learning community with passion, building a team of Skincare Experts.
o Stay up‑to‑date with competition & trends; inspire a community that drives retail through PR & digital content creation.
* PR & Product Shoots (20%):
o In full coherence with brand requirement & marketing, influence internally and externally through community management on FB, Instagram, TikTok.
o Play a PR role, including digital, aligning with brand image and requirements.
o Incarnate the brand image & experience for Skincare at POS, toward journalist, VIP, key influencers and bloggers.
o Act as elevated luxury skincare representative & brand ambassador for L'Oreal Luxe brands.
o Guest appearances, in-store and virtual events, press & influencer partnerships/events.
Qualifications
* Minimum of 3 years retail experience.
* Highly skilled in skincare – storytelling, ingredient and premium service focused.
* Proven track record of driving retail results, providing exceptional customer service.
* Proven track record of regularly setting up, promoting, and executing successful face‑to‑face and virtual masterclass events.
* Flexible approach to availability in line with the needs of the business.
* Comfortable with travel across UKI, including occasional overnight stays; field/store based role supporting Education & I events.
* Entrepreneurial spirit – well‑developed analytical skills, with the ability to identify business opportunities.
Deliverables & Outcomes
* Achievement of event targets.
* Contribution to driving retail performance in regions.
* Exceptional consumer experience.
* Social/content creation.
Key Skills
* High level skincare expertise.
* Retail acumen.
* People engagement.
* Coaching.
* Eventing and activation.
* Digital/social.
* Presenting/public speaking.
Benefits
* Competitive compensation: a competitive salary and a rewarding commission scheme that allows you to benefit directly from your success.
* Exclusive product perks: access to an incredible selection of products from over 35 renowned L'Oréal brands at an exclusive staff shop.
* Generous time off: 30 days of holiday, inclusive of bank holidays.
* Health and wellness benefits: discounted dental insurance and access to additional support resources for mental health and financial well‑being.
* Referral bonus programme: share the L'Oreal Luxe experience and earn bonuses by referring talented individuals to join the team.
* Sustainability initiatives: a commitment to sustainability through L'Oréal for the Future initiatives.
Equal Opportunity Employer
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. We are committed to being an inclusive employer irrespective of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
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