Job description
Business Development & Marketing Manager
Reports to: Chief Marketing Officer
Start Date: ASAP
Location: UK-based (remote) - Ideally in and around London to allow for co-working and collaboration
About Magnuson Hotels
Founded in 2003 by Thomas and Melissa Magnuson, former independent hotel owners, Magnuson Hotels was created to offer a more human, owner-focused alternative to the traditional hotel franchise model. Built from the ground up without outside investors, Magnuson champions a straightforward, independent approach: no excessive fees, no forced renovations, and no rigid brand rules.
We are proud to remain family-run and fully independent, committed to providing real support to hotel owners who want to operate on their own terms. At Magnuson, we measure success not by corporate mandates, but by the growth of local businesses and the satisfaction of every guest who walks through their doors.
This role plays a key part in advancing that mission, helping more owners discover a brand built on partnership, not control, and driving marketing strategies that reflect the authenticity and values of our community-driven network.
Overview
The Business Development & Marketing Manager will play a vital role in accelerating the growth of Magnuson Hotels Worldwide by driving partner acquisition and supporting marketing execution. This hybrid role is approximately 3 days a week focused on business development and 2 days a week on marketing, working closely with the Chief Marketing Officer and agency partners.
The primary focus is to increase the number of branded (US) and independent (US & UK) hotel owners across both:
* Magnuson Independent Hotels
* Magnuson Hotels Franchise
This role supports the execution of the go-to-market strategy, manages outbound prospecting, nurtures leads, supports events, content and CRM and contributes to marketing campaign delivery. This role is ideal for a commercially minded and hands-on person who enjoys both relationship-building and structured delivery in an exciting business that’s looking at its next phase of growth.
Core responsibilities: Business development (3 days a week)
* Identify and engage prospective hotel partners via LinkedIn, CRM outreach, and events (experience using Monday.com is a bonus)
* Manage outbound lead generation aligned with the business development strategy
* Qualify leads and guide them through the partnership pipeline
* Attend industry events and networking opportunities, representing the Magnuson Hotels Worldwide
* Draft tailored proposals, presentations, and commercial responses
* Track leads and engagement using CRM (Monday.com), and ensure data is regularly cleaned and up to date
* Support regional growth plans and BD performance reporting (weekly meetings / updates)
* Respond to inbound enquiries, partnership quotes, and RFPs
* Collaborate with Revenue Management team, ensuring that opportunities are maximised
Core responsibilities: Marketing (2 days a week)
* Assist in delivering marketing campaigns across digital, content, and events
* Support the coordination of agencies and freelancers to execute campaigns and content
* Help implement PR, social media, and email communications
* Monitor campaign results and CRM metrics to optimise performance
* Maintain CRM data hygiene to support accurate segmentation and effective marketing automation
* Collaborate on the development of automated marketing workflows and lead nurturing sequences
* Ensure brand consistency across BD communications and all marketing touchpoints
* Generate and support the creation of blogs, newsletters, and other branded content
* Provide support with planning, logistics, and follow-up for marketing and industry events
* Support ongoing website updates and SEO optimisation
* Stay on top of marketing trends (including AI and emerging tools), sharing insights relevant to Magnuson
Ideal candidate
We’re looking for someone who brings energy, initiative, and hospitality know-how to the role. The ideal candidate will have:
* At least 5 years of experience in marketing and business development, with a focus on B2B and B2C strategies.
* Experience in hospitality or similar industries is a plus.
* A go-getter mindset. Someone driven, proactive, and comfortable with fast-moving targets
* Willingness to roll up their sleeves and take on both strategic and hands-on tasks
* Attention to detail - especially when handling proposals, CRM updates, and communications
* Strong verbal and written communication skills - articulate and professional in all formats
* Confidence using platforms such as LinkedIn, Mailchimp, Monday.com, and modern communication tools and social media platforms
* Strong project management skills and ability to manage multiple projects simultaneously
* Comfortable working remotely and managing time, tasks, and priorities independently
* Commercial awareness, with an ability to tie activity to business goals and growth metrics
* Excellent negotiation, and interpersonal skills
* Fluent in written and spoken English
Success criteria (First 6 months)
* Deliver targeted outreach that builds a strong partner pipeline (KPI’s TBC)
* Support execution of key marketing campaigns and event presence
* Produce high-quality proposals and prospect communications
* Build clear tracking of BD performance within CRM
Package
· Competitive salary and commission / bonus structure
· Flexible working environment
· Opportunity to work with a dynamic, global team
· Professional growth in a fast-evolving company
· Pension, flexible, remote-first working model, holidays, opportunity to attend international industry events
This is a full time, remote role.
To apply
* Share your CV highlighting experience relevant to the Business Development & Marketing role
* Please explain in no more than 200-250 words why you are excited about the prospect of working with Magnuson Hotels and why you are a strong fit? We'd love to see your personality shine through.