We're looking for a Web Marketing Executive to deliver website campaigns that drive supporter engagement and action. You'll work across central teams, regions and with third parties to deliver high-quality marketing activity - particularly digital assets, web merchandising, and marketing campaigns. You'll work to deliver at scale, ensuring consistency with brand, audience and performance objectives.
This is a fixed term contract due to end when the previous employee returns from maternity leave.
What it's like to work here
Reporting into the Senior Marketing Manager (Owned), you'll be part of the newly formed Owned Channels team, which leads for the development and delivery of owned marketing strategies in the National Trust. The Owned Channels team sits within the wider Performance Marketing team, which also includes the Paid Marketing team and the Web & Digital team.
Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You’ll be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.
What you'll be doing
As a specialist in web marketing, you’ll build and maintain campaign landing pages, banner assets and other web content. You’ll support campaign delivery, working with regional marketers, partners and affiliates to align local activity with national messaging and assets. Although your main remit will be website marketing, you’ll be able to help build, test and schedule emails using our CRM and email tools where needed.
You’ll have an eye for detail, ensuring that all content and communications follow brand guidelines, tone of voice and accessibility requirements, and you’ll be used to working with data and insight to improve how we deliver and refine future activity.
You can view the full role profile for this role in the document attached. You don't need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role.
Who we're looking for
* Understanding of digital marketing content delivery within a campaign environment, particularly web-based activity
* Experience delivering digital marketing activity and building, publishing, and managing web content
* Experience using CMS, CRM, and digital marketing platforms (e.g. Bloomreach, Salesforce) and related web tools
* Awareness of digital marketing metrics, performance tracking, and use of testing and insight to optimise campaign outcomes
* Knowledge of brand and accessibility principles in digital marketing
* Effective coordination and time management skills, with the ability to manage multiple priorities
* Experience collaborating with stakeholders to align content, execution, and campaign objectives
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places